5 Simple steps to implement keyword research for SEO
Keyword research is a decisive part of SEO and with the appropriate knowledge of the text written by your target audience in search engines, you can generate applicable content that fulfills their nee...
Keyword research is a decisive part of SEO and with the appropriate knowledge of the text written by your target audience in search engines, you can generate applicable content that fulfills their needs. If you accomplish this task effectively, the web pages of your site will rank higher in search results resulting in increased traffic at your site and hence more leads.
The motive of the keyword research procedure is to obtain a set of keywords that should be ranked to get a good business.
The first step is to have a detailed knowledge of your niche with the help of which you can build a practical keyword list for SEO purposes. Write the search terms associated with your niche on Google and visit those websites that rank on Google’s first page. Use tools like MozBar or Ubersuggest to know the DA of these sites and note the kind of content published by them.
This will give you a clear picture of what your competitors are doing and which keywords you should target. Now create and upload relevant content on the various landing pages of your site that includes a sufficient number of keywords in title and description.
Observe the search volume of each keyword with the help of tools like Google Keyword Planner or SEMrush and also find long-tail keywords. Once you get a listing of ideas classified into topics, it is required to transform your thoughts into SEO keywords which are the real queries typed by various people on Google and are significant for your website.
You should use the export to xlsx button to get this entire keyword list in excel format which is convenient to view and analyze.
Note the keywords on which your competitors are ranking and select the proper keywords for your site accordingly. Now you have to publish quality content on your website using these keywords in page titles. Best SEO procedures specify that each page on your site should target only a particular keyword.
Follow these straightforward steps:
Form good quality SEO friendly content when you are through with the titles. Use semantically associated keywords i.e. target keywords having a similar meaning. The use of such keywords in your content will provide ease to search engines in crawling and ranking your content at the top position in search results.
Keep checking for the new trending keywords that are rising and are necessary for your niche. You can use a tool like Google Trends to execute this. Here you can enter your original keywords and find new trending keywords. Then you can also filter results by categories and specific areas thereby giving you a competitive benefit because you can rank for them faster.
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ABOUT THE AUTHOR
Paru Saxena is the Sales head at TechIngenious, a leading digital marketing agency and mobile app development company in India. He is passionate about writing and has been writing for the last 5 years. He has vast experience in digital marketing and web application development.