5 Steps to Write an Irresistible Tip Sheet

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5 Steps to Write an Irresistible Tip Sheet

A tip sheet is a list of 5-15 points that highlights your
expertise while providing solutions to personal or
professional problems. It begins with one or two short
paragraphs followed by numbered tips.

1. Number your titles.

- 8 things every business person should know about the
Internet.
- Help! My doctor is killing me: 6 strategies to save your
life.

2. Keep to a format. Clever title.

- Gains the readers attention instantly. Introductory
paragraph.
- Explains what you will cover. Useful tips.
- Outlines informative and entertaining data gathered from
your expertise that benefits others. Include anecdotes,
quotes, statistics, stories, and facts that support your
findings.

3. Make a statement with your style.

If you already have a recognizable style or voice, use it.
Editors prefer substance with style over flat facts.

4. Use examples of the kind of clients you prefer.

This is one valuable piece of information that will help you
to write a tip sheet so it will bring you the business you
want without having to blare it. In other words the right
people will be attracted to what you have to give. Use
examples that include the kind of clients or experiences you
want. I remember one of my jewelry designer friends telling
me a particular pitfall when selling a line of earrings. She
had one type of dangly thing a ma gig readily available in
red and yellow both of which the buyer ordered. She then
asked the buyer, *Would you like to buy them in purple
also?* The buyer responded, *I don't know, show me the
purple.* She realized that the buyer couldn't make the
visual leap to imagining the earrings in purple. This buyer
is not alone. Many people, no matter what their profession,
don't see how you can help them unless you state it
explicitly. Odd as it may seem it must pertain to them or
their business exactly for them to understand you're a match
with what they need.

5. Nudge that funnybone.

Humor makes a piece more attractive to journalists. They
want to entertain their audience even if the subject is
serious.

Write your tip sheet today!

Learn more about writing tip sheets and other materials to
gain publicity for your business, product or cause in *Sell
Yourself Without Selling Your Soul*(HarperCollins). Go to
http://www.prsecretstore.com for your free excerpts today.

Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.