8 Digital Marketing Tips For Lawyers To Boost Online Presence

In today’s digital world, the internet is the primary source of information on all kinds of subjects. Organizations are using the online space to promote themselves and get in front of audiences. Here we are presenting some powerful digital marketing tips for lawyers. These actionable suggestions will help attorneys in leveraging the web to promote their practice. People log on to the internet and use tools like search engines to find suitable lawyers to resolve their legal issues. Even when they find one in the real world, they use the web to research the professional. Creating a law firm internet marketing plan has become a necessity for attorneys if they want to beat the competition in their field. The following tips will help legal practitioners in boosting their online presence.

1. Begin By Doing Competitor Research

Start the strategizing process by doing competitor research. Identify the top entities in your practice area and analyze their websites and social profiles. This will help you in knowing the kind of tactics they are using. Try to assess the quality of their website design and the content they post. Moreover, take a look at the CTAs, forms, and navigation plans they have included in their interface. Getting an insight into your rival’s strategies will help you in creating your own.

2. Create Interesting Video Content

According to a study, video marketing can generate more than 60% qualified leads in a year. Over 54% of people watch online videos every day. Lawyers need to create interesting video content to address this steadily-growing audience. Provide valuable information about the key issues faced by your potential clients, through short clips. Post the material on multiple platforms including your website, social profiles, and networks like YouTube to maximize your content’s reach.

3. Update Your Website Blog Regularly

Apart from videos, you must regularly post text-based content. The best way to do so is by attaching a blog to your website. Research to find the topics being searched by your target audience. Create informative content on those subjects and publish them according to a well-planned schedule. Posting valuable content builds up your image as that of a knowledgeable entity. With the passage of time, general people, as well as your peers, will start treating as an authoritative voice in your practice area.

4. Include Hyperlocal Keywords In Your Optimization Strategy

Local search engine optimization is a key aspect of law firm marketing. Attorneys include location-based keywords to optimize their content and target local searches. One of the most important digital marketing tips for lawyers is to use hyperlocal keywords in their optimization strategy. These terms are related to focused locations like your street or a famous landmark near your office. This helps in targeting clients in your immediate vicinity who are more likely to convert than people who live far from your location.

5. Create Smart Calls-To-Action For Your Website

Calls to action buttons are a critical part of any digital marketing plan. They tell visitors about the next step that they must take while using a website. It is common knowledge that you must create compelling CTAs. However, try to be innovative in using the CTAs to achieve your marketing objectives. For instance, communicate value to a visitor by using “Call Now To Fix Your Free Consultation” instead of a simple “Call Now”.

6. Encourage Clients To Provide Reviews

As mentioned before, people use the internet to ascertain a professional’s expertise. While content can help them assess the expertise of an attorney to a certain extent, they look for some proof to make up their minds. Reviews can help provide that proof to your audience and encourage them to convert. Ask your existing clients to leave feedback about your services on various online avenues including your website. This will create a positive impression on prospective clients.

7. Use Paid Search Adverts For Prominent SERP Positions

Getting high organic search results positions must always be the goal. However, you can use paid search adverts to target prime real estate on Search Engine Results Pages (SERPs). Conduct a search for a service and chances are the top three positions on the results pages will be taken by Pay-Per-Click (PPC) ads. You can use these ads to target related searches and get in front of relevant audiences.

8. Build A Strong Social Media Presence

Another digital platform that lawyers must use to promote their practice is social media. These networks are good places to engage your audiences in meaningful conversations. This will help in expanding your reach and increasing your firm’s brand recognition. Identify the channels popular among your target audience and build a strong presence on them. Moreover, you must create profiles on popular networks like Facebook and Twitter which attract all kinds of users.

Conclusion

Attorneys need to explore the full potential of digital media to promote their practice among the target audience. The digital marketing tips for lawyers discussed here can be used to create an effective strategy that will help in improving their virtual presence.