Teleseminars are a powerful resource to have in your marketing arsenal because they maximise your investment of both your time and money. Here's a list of 9 compelling reasons why you must include teleseminars in your marketing mix and how they will help you make more money.
How you spend your marketing time and money is a key decision that will determine not only your eventual success but how long it takes you to get there.
If you want to maximize your return on both of these precious commodities you simply must include teleseminars and/or webinars in your marketing mix. For a start, no matter what product or service you offer, virtual seminars are the ultimate vehicle to deliver your information from the comfort of your own home or office. At the same time you can reach more people and your geographical location is not important. As long as you have a phone line and a bridge line that's all you need. Add an internet connection as well and you have the choice of a webinar which is great if you want to include visuals and show slides or data.
But it's the added bonuses that are an automatic outcome of using this strategy that will really compel you to take action.
Take a look at these 9 compelling reasons why you must hold teleseminars
1. Create connection with your audience
Teleseminars are an interactive medium that put you in the drivers seat. Whether you’re the host presenter or guest presenter you can deliver information to your audience and have a two way dialogue. You can mute the whole call and open the line for questions along the way, or leave the lines open the choice is yours. Either way your audience will have the opportunity to talk with you and experience a more personal connection.
2. Demonstrate your expertise
Whether you're the host presenter or a guest presenter, you will be in the spotlight and be able to demonstrate your expertise to your chosen audience. They will be on the call because they are motivated to hear what you have to say and that's a marketer's dream.
3. Raise your credibility
You will naturally raise your level of credibility by using teleseminars. Once again whether you’re the host or guest presenter, you'll be seen as a credible source of information when you deliver it live, to a participating audience.
4. Build your list
If for no other reason you will want to use teleseminars as a list building strategy. By inviting other experts as guests on your call or appearing as a guest expert on their call you can quickly reach new audiences and attract new members to expand your tribe or list.
5. Create information product content
One of the quickest and simplest ways to create new information products or content for your newsletter or blog is to record your teleseminar. Using your free bridgeline features or a paid service like Audio Acrobat you can capture every word. The audio becomes an MP3 file that you can transcribe or produce as a CD. Then you'll have all the elements you need to re-purpose your material in a number of different ways to truly leverage your time.
6. Expand your peer network
Whether your inviting guest speakers or seeking speaking opportunities you will be networking with your peers and building strong relationships. This network is as vital as your client list to grow your business. Many Joint Venture opportunities begin as an invitation to team up on a teleseminar.
7. Educate your clients and potential clients
An underrated outcome of holding teleseminars is that you get to educate your audience about what and how to think about your subject. You set the agenda. So you are in control of the topic, the content and the details of the information. This is a powerful marketing concept that's deceptively simple.
8. Increase your profile and authority
Be prepared to be noticed. Your public image and profile will be enhanced as you become a sought after authority on your subject. Clients and colleagues alike will talk about you, tweet and blog about you as well as send invitations to others to recommend you. Holding seminars, real or virtual, will raise your status.
9. Produce bonus material
By recording the teleseminar you have an item that you can give as a bonus to your potential clients or current clients to introduce or reward them. Or give the recording to your guest presenter and other entrepreneurs to bundle as a bonus with their products which will expand your reach to new markets.
So you can see, there are so many rewarding reasons to hold teleseminars that you simply must have them in your strategic arsenal. Bottom line is you will leverage your time and make more money while building a strong foundation for continued expansion of your business.
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