A Marketing Secret; Promotional Products Work

Nowadays, companies make use of promotional products as a way to boost their brand recognition and to increase traffic to their business or website. Promotional products can be highly effective for any company - even for businesses with a limited budget.  However, they are most effective when they are implemented with a clearly defined audience in mind. Here are three tips to consider for a successful product promotion strategy

Define your target audience and goals
This may take some research, but you should narrowly define the target audience you are trying to reach with your promotional product. You should also be clear about the goals of your promotional product and campaign. Are you trying to gain new clients? Increase awareness of your brand? Reward existing clients for their business? Defining these goals will help you build a strategy for your promotional campaign.

Define The Message
Defining a clear and consistent message that you want your promotion to convey is vital for maintaining the overall image of your company or business. You should choose a message that will resonate with the target audience of the promotion, as well as support your existing brand image. A large part of this message will be reflected in the products you choose to use in the promotion.

Work Within Your Budget
Don’t overspend on your campaign! It is important that you consider your marketing budget as you are formulating your promotional strategy. Identify the costs associated with running the campaign – such as shipping, if you are planning to send the product to customers via mail, and the cost of the product you will be giving away. Don't forget to look for savings by buying in bulk.

Choose the Right Promotional Products
Choosing the right products for your promotional campaign can be one of the biggest challenges. You want to choose a product that represents your brand image and is cost effective. Alternatively, you can find a useful every-day object (such as a pen or reusable grocery bag) with your companies name on it. Easy to distribute items with high visibility are a great way to circulate your company logo... just be sure that your target audience feels the product you select is in line with their perception of your company – a top of the line makeup company likely would want to give free samples of their product or a complementary product rather than a random household item. Also, it is important to buy the highest quality products that you can find within your budget, as the promotional products are a representation of you and your company.