The digital world has seen the meteoric rise of companies like Amazon, Napster, eBay, Blue Mountain Arts, and Hotmail. These companies, despite their modest marketing budgets, have managed to reach unprecedented heights in a short span of time. The secret to their success? A combination of engaging (sticky) and shareable (viral) tools and strategies. This article will delve into the specifics of these strategies and provide practical tips on how you can implement them on your website.
The most successful online businesses have mastered the art of creating a viral and sticky online presence. Viral marketing strategies encourage users to share a product or service with their network, thereby increasing its reach exponentially. On the other hand, sticky strategies aim to keep users engaged and coming back for more, thereby increasing the likelihood of conversions.
One of the simplest ways to make your website viral is by adding an "Email to a Friend" feature on every page. This feature allows users to easily share your content with their friends, thereby increasing its reach. You can easily add this feature to your website by downloading a free script from Webmasters Specials CGI Scripts.
Offering a free version of your product or a useful freebie can also help make your website viral. Make sure that it's easy for users to share these freebies with their friends. For instance, you can create a screensaver or wallpaper that users can download and share. You can find tools for creating these on Download.com.
Adding community-building tools like forums, chat, and instant messaging to your website can make it more engaging. You can easily add these features to your website using Everyone.net. Offering free office tools like calendars, file sharing, and group tools can also increase user engagement.
Electronic postcards are another great way to make your website viral. You can add a free postcards service to your website by purchasing a CGI script from Webmasters Specials CGI Scripts.
Offering a wide selection of products can make your website more engaging. You can easily add a store with millions of related products to your website without the hassle of running it by adding a free Vstore.
Newsletters can help keep your users engaged and updated about your latest offerings. You can start a newsletter by signing up for a free mailing list server from Listbot or Egroups.
Offering free email accounts can help make your website both viral and engaging. You can set up a free email provider at Everyone.net.
Keeping your website updated with fresh and relevant content can help keep your users engaged. You can easily add related news and articles to your website by signing up for free services from iSyndicate or Moreover.
Making it easy for other websites to link to yours can help increase your website's reach. You can do this by providing ready-to-paste HTML links and banners that webmasters can easily add to their websites.
Adding a "Recommend This Site" button can encourage your users to share your website with their friends. You can add this feature to your website by signing up for a free service from Recommend-It.
Implementing these viral and sticky strategies can help you create a successful online business. Remember, the key to online success is not just about branding and advertising, but also about creating an engaging and shareable online presence.
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