A Trade Shows Secret Weapon

Conference bags are as much part of a conference as the keynote speaker and as much part of an exhibition as the exhibitions themselves. In fact, any event would not be complete without these conference bags. People expect to leave the conference with these bags and it is not a good idea to disappoint them. This is the reason that many companies spend a great deal of money on these bags.

However, what many companies fail to consider is that many of these bags end up only in the recipients' closets. Why? The most important factor in making a bag that people will actually use is to make them seem brand new, even if the bags are several years old. Now, if you put a date on the bag, it will become outdated the moment the person leaves the conference. Who would then carry an outdated bag? Although most companies would want to commemorate the event by printing the date on the bags, it actually defeats the purpose of these bags as promotional items.

By not printing the date on the bag, you will make sure the bag is used after the event, and hopefully, for a while to come. If promotional means are not your ideal in mind, but merely commemoration, then go ahead and date the bags.

Although conference bags are free items given away, they should be bags that would be desired, and used. With your company's name on the bag, unless you are a designer, people may not want to carry it everyday. For regular companies, there are key factors to make your bag truly used.

First you need to tailor the bag to the user's needs and tastes. For example, you wouldn't give a pink shopping tote to a group of business men. Next, try not to print your name and logo unless it is on something detachable. Lastly, create a bag that is stylish, that someone will want to show off.