All About SMS Messaging

Whenever you run a business, you will always be seeking better ways to reach both new and old customers alike.  SMS messaging provides a good way to do both.

Although SMS stands for short messaging service, most people simply refer to it as texting.  You may have also heard it called mobile marketing.  No matter what name it goes by, SMS offers numerous benefits to your business no matter what size is.

SMS is a great way to build a list.  You can use mobile keyboards and short-codes in your mobile marketing campaigns.  For example, pizza restaurant owners can set up a campaign that directs people to text the word PIZZA to a number like 123456.  You will need to use your special number and mobile keywords on all of your other advertising campaigns to be most effective.

After building up a significant list, then you can send SMS blasts whenever wish.  You could reward customers for signing up for your lists by sending them special coupons or deals before anyone else knows about it.  Having a sizable SMS list is particularly useful when business is slow one day.  You can get more people in the door by sending out a simple text message.

One of the best things about SMS messaging is it offers great action rates.  Think about how quickly you open text messages whenever you receive them.  Most people do so within 30 minutes or an hour.  Therefore, you can likely count on the customers that are on the list to do the same.

Businesses are advised to get as much feedback about their products and services as possible.  It really comes in handy knowing what your customers like and dislike about your business so you can make it better for current and future customers.  SMS messaging gives people an easy way to provide this feedback about your business.

Another useful way that SMS messaging can help your business is you can remind customers about upcoming service schedules..  For example, mechanics can send their customers a memo when it's time for them to get an oil change. 

Dentists or eye doctors can also remind their clients when it's time to come in for a visit.  If there has already been an appointment scheduled, then a simple text message can remind your customers to that fact.