AOL Purchases Online Marketing Network Buy.at

Marketing Articles | September 18, 2011

AOL has recently purchased the online marketing network Buy.at. Find out what this means to online marketers everywhere.

Time Warner's AOL has stated on Tuesday that the company has acquired Buy.at an online affiliate network. This news is of interest to anyone who is involved in the online marketing and advertising industries, such as people who run an internet Marketing Agency. This recent move is a likely attempt by AOL to improve their standing in the online advertising sector and it shows one of the ways that the company has managed to survive despite changes in the online world.

Previously, AOL has been a well-known online service and internet access provider. Their dial up internet service was being used by millions of people in the United States and in many other countries of the world. However, as competition increased after the internet gained popularity and the availability of high speed internet access has made many people switch from AOL to other providers, the company needed to diversify what it does in the online world in order to stay afloat.

The affiliate marketing industry is one that is going very strong, despite all the changes that the internet has gone through recently. Ask any Digital Marketing Agency that has accounts with several affiliate networks to promote various products and services online. They will tell you that it is a very profitable business.

Buy.at is an affiliate network that is also known in the industry as a cost per action, or CPA, network. Affiliate get paid when a user clicks on an ad and performs a certain action on the merchant's website, which usually involves completing a purchase transaction, but could also involve payment for non-purchase transactions, such as the user registering for a website or downloading a toolbar. This form of affiliate marketing is extremely popular online. In fact, many of the advertisements that are seen in websites people visit actually come from affiliates rather than the merchants advertising their products directly. Companies know that having hundreds of affiliates promoting their products on the internet is a lot simpler and more cost effective than running all of their online marketing campaigns by themselves.

The recent acquisition may not be ground breaking news that will change the face of online marketing forever. Besides, companies acquire other businesses or branch out in other industries on an almost daily basis. However, this does showcase that in the online world, adaptability to other business models is important if you want your company to survive and grow. On a smaller scale, this could involve things such as Boston SEO Services companies also providing other services to their clients besides just search engine optimization, such as website design, social media marketing, etc. The more diverse of a portfolio of services that a company provides the more customers they will attract and the more profitable they will be in the end.

Article Tags: Online Marketing

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ABOUT THE AUTHOR

Karen Barney wrote this article to inform people about the advantages of internet marketing. She believes that through digital marketing, email marketing, and other internet marketing techniques companies can achieve a great level of success.