App Publishers Should Know More about App Keyword Ranking

App Store Optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success.The marketers try to achieve goals such as: Being found more easily by users on the app stores, due to the fact that App Store Search is source for people to discover new applications, Rank higher compared to competitors, Rank higher for specific keywords, Rank higher in Google’s semantic search for applications, Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded

Ratings are also very important aspects which one should consider. As mentioned above users look for reviews of the app before downloading it. Make sure your app gets genuine reviews. In case you get some negative reviews, try to work on user’s issues and recommendations. Encourage your happy customers to put reviews for your app. Again, there are tools available to help you track and analyze reviews. Appbot allows you to track Google Play and Amazon reviews and post them to Slack, Trello, Zen desk, HipChat, or have them sent to you daily via email. Appbot also helps you to analyze the user sentiment in app reviews, so that you can identify issues and feature requests and improve your app constantly. App Search Optimization(also known as app keyword research) is the act of researching, analyzing and selecting the best keywords to target and drive qualified users from app stores to your app. Using keywords is not sufficient. One needs to constantly track the keywords to check where the app stands. There are various free app analytics tools available like Google’s Mobile App Analytics, Apptopia, etc.

The number of downloads has great impact on the performance of any app. App ratings effective social media presence are must to promote any app and increase it downloads. Most of the users download any app after considering the reviews as well as popularity (which is reflected from number of downloads). Having relevant keywords in your title can certainly improve the search rankings of your app for such keywords. As per MobileDevHQ report, there were around 84% apps in the app-store which did not have keywords in their titles. On the other hand, only 16% apps used keywords in the app titles. The app icon is the first visual element that people see when they view an app store listing. An icon should immediately convey what an app is about, in the simplest manner possible. Complex icon designs can be difficult to distinguish on smaller devices and should be avoided. The title, icon, downloading of the app can give you the best App Store Ranking .