Are you placing your email address and URL onall correspondence?
Many people forget to add this to importantmailings and even their business cards.
Today, most people prefer to email messages thanmake phone calls, so it is very important to haveyour email address on all letters, invoices andbusiness cards.
Make sure your URL (web address) is on everythingthat you send out. Keep "branding" your business.Keep that URL out where it can be seen.
It's not enough to have your phone number and faxnumber on your business cards or letterheads. Addyour email address and URL if you have one.
Don't be left behind. Promote and brand your businessevery chance you get. It's the professional thing to do.
Some say it takes up to nine times for people to see yourname before they will do business with you. If that istrue, then it's very important to have your name andemail address out there.
Try to encourage email exchanges. The more emails you havegoing back and forth, the more credibility you will buildin your potential clien't head.
Offer something free. Make people email you for information.This way you are opening the door to email correspondencewithout spamming. Your goal should be to have the personemail you first asking for information or just a simplequestion. Once the ball starts rolling, your various emailexchanges can easily turn into sales.
It's important to have a pop account or an account thatreflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damperon your look and makes you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your company just by the mere action of sending a message.
Joe@bikeseller.com sounds better than joe@aol.comOr Mary@thegiftstore.com is much better than mary@hotmail.com.Isn't it?
Tom Falco is moderator of "The Swap-O-Rama" List where you can swap anything from ezine ads to hotel rooms and more! For info, visit: http://www.XpectMore.com/Swap.htm or to subscribe mailto:TheSwap-o-rama-subscribe@yahoogroups.com Also "American Pop Trivia List" visit: http://www.XpectMore.com/pop.htm
