Are You Driving Your Marketing Like a Stuntman or a Reckless Driver?

Dear Friend,

Ideally, you should drive your marketing like a wise
stuntman and not a reckless driver. Prior to executing any
daring stunt, a stuntman always studies and evaluates all
the different parameters involved and all the possible
scenarios with their associated level of risk.

Depending on whether the probabilities of success appear to
be high or low, the stunt will be marked as feasible or not
feasible -- nobody wants to risk loosing their life
stupidly.

Once the stunt has been retained as feasible, the execution
will be rehearsed many times. First on paper, then
mentally. Over and over, the stuntman will go through the
whole event and When he feels ready, he will execute the
stunt in front of an audience of astonished people. What
appears to be very daring or was even known as impossible to
do, has been executed perfectly.

On Thursday May 20, 1999 Robbie Knievel completed such a stunt:
a 231 ft leap over a section of the Grand Canyon. It was
certainly one of the most daring stunt. All parameters must
have been studied and evaluated with the highest precision:
location, speed, angle, wind, etc... Success was no coincidence.

Let's not forget such a daring stunt is the result of
several weeks, if not months of careful evaluations,
precise simulations, and a meticulous preparation based on
wise decisions -- somebody's life is on the line after all.
What a good example of successful risk-management that is!

It is pretty much the same if you want to run successful
marketing campaigns: you need to plan thoroughly, to
evaluate carefully. Weeks or months of preparation are
likely to be needed in order to be successful.

How is your driving, marketingwise? Do you step on the gas
pedal as soon as you get in your marketing vehicle without
planning thoroughly? How well do you know your vehicle and
all the different options? How well do you know the
terrain? How precisely have you studied all the different
parameters? How well do you know the scope of your
campaign? Do you have what it takes to run a successful
marketing campaign?

How well and accurately you can answer these questions will
determine your level of success. There are many more questions
you should ask yourself before putting your hands on the stirrer
and start up the engine.

So everything is checked and you are on a full tank and are
absolutely confident you will be able to drive your
marketing on the road leading to success. You think you are
ready. Finally, it is reality-check time on the marketing
battlefield!

But before long, it turns out the road is bumpier than you
thought, you see other competitors passing you by and
leaving you in the dust. Their marketing vehicles is way
more powerful and these guys know how to drive way better
than you do. They drive effectively, efficiently, based on
their experience of the road and the many challenges they
already have overcome many times.

Your vehicle is puffing, comes to a stop. Out of gas. Out of
marketing ammunitions, that is. You are stranded in the
middle of nowhere. It was supposed to be the ride of your
life and you are busted. You think of the term "learning
curve" and say: "Ok, what I need to learn I will learn by
doing so the more I drive, the better off I will be..." Only
true if you are on an unlimited budget -- but who is?

So you're gonna have to take some driving lessons and
presto! Don't even think of getting back on the road before
improving your driving or you will be toasted pulp for good
next time!

Have your vehicle marketing checked by an expert for any
missing parts and do learn how to drive that thing! Only
there are many instructors that have absolutely no clues
whatsoever on how to drive a successful marketing campaign
and yet that's another challenge.

If you are tired of visiting smash-repair shops and instead
want to learn how to drive your marketing precisely and
efficiently to produce outrageous results, why not listen to
the most respected marketing instructor in the field:
Jay Conrad Levinson -- if you are willing to listen, he is
willing to show you how to improve your driving and help you
jump over the last remaining difficulties like Robbie Knievel
over the Grand Canyon!

I invite you to learn the latest Guerrilla Marketing
Strategies from Jay Conrad Levinson--live:

http:/ inyurl.com/yut3u

All the best,
Dan Hamilton