Online marketing may be a new frontier but offline programs like postcards have been used for years with great success.
Online marketing may be a new frontier but
offline programs like postcards have been used for years with great success.
Postcard printing is an essential marketing strategy for businesses all over
the United States. When printing your
postcards in the past it was important to use color sparingly because it was
extremely expensive and cost prohibitive. However, nowadays, full color
printing costs less than black and white printing did 10 years ago. Printing online is very convenient and you
can get products less expensive than your local providers.
There are four basic needs
when printing your postcards.
Design Resolution: A good postcard
resolution is 300 pi. If you aren’t printing in 300dpi your images will
look blurry and unprofessional.
Don’t use images off of the Internet because they will be blurry
and they are also copyrighted. The
exception to this rule is using online royalty free sites that have
high-resolution pictures for purchase.
Postcard Size: Did you know that postcard sizes receive
different postage rates? Only a
4”x6” is considered a postcard by the postal service. All other sizes are
considered a “letter” and the postage rate is almost 50% more! Once, a
customer spent an additional $9000 just because his postcard was 1/8th
too big. It’s important to know that your postcard size is before you are
committed to print
Paper Stock and Coatings: Postcard
paper stock should be thick and rigid. It’s an important to express high
quality in your printing products. If you were to send a flimsy card to
your customers what does that say about your business? The other options
you have are coating. You can either print your postcard with a UV glossy
coating, or an aqueous coating. UV coating is slick and cannot be written
on. Postcard printing with aqueous coating is better for the environment.
Postcard printing turnaround: Your
turnaround is always something to take into consideration when purchasing
printing. Many printing companies will give you the opportunity to save
money by printing with a slower turnaround, and many will have a
additional price for rush service. Turnaround can take as little as long
as 10 days or as fast as same day.
Make sure you plan ahead when printing postcards online. When you
wait until the last moment, you risk your printing not being completed on
time, or mistakes made. Always give your print company an extra day incase
they have equipment breakdown.
If you think about these 4
items when ordering printing, you’ll definitely have a better product printed
and will be extremely satisfied with the online printing company’s
services. Many problems can be avoided
by thinking about these things. Do you
think you’re ready to set off on the path of online printing? We recommend using a printing company that is
established. A lot of printers are very good at one size or quantity, but will
be more expensive for others. It’s important to do research to determine the right
print company for the right job.
