Benefit of Social Media Marketing for Real Estate and Small Business Owner

Social Media are now moving into a new world of technology where friends, family members, colleagues and businesses will find it easy to do fair communicate with each other. Social media is a boon for small business owners, Realtor and Real Estate businesses who want to make their business into a long run of survival in a competitive world. If we look from the viewpoint of Real estate and small business owner’s viewpoint, there are numerous social media sites to which a business can sign up and can start attracting clients easily.

Well, finding a potential client is not that easy, for that business have to run on campaigns, online quiz, prize winning competitions. Take a practical example, there are various social media sites through which you may promote your business for example Pintrest, Twitter, LinkedIn, Facebook, Google Plus+, Tumblr, Instagram, Flickr, Vine, Meetup, Tagged, Ask.fm, MeetMe, ClassMates. Consider that like you select Facebook to promote your business. Then you will need to sign up and on Facebook and create a business page to show what your business serves to the world.

“What you sow so shall you reap” - Galatians 6:7

So to reap the revenue, in the form of potential customers, you will need to fist showcase your business, business name, Logo, product and services what your business serves to people, and most import things which most of the business generally neglects, what is the vision and mission of your business. Your vision and mission plays a vital role in creating the brand image of your business in the market.

To create the business page for Real estate Facebook marketing, you will need to follow these steps:

Step # 1. Login to Your Facebook Account

In order to create a Facebook business page, you will fist need to be a Facebook user. You can create a business account without being linked to the personal account, but if you do so, you will not be able to avail the other key function provided by Facebook.

Things which Facebook provides when you are linked with personal account are as follows:

• Sending and receiving friend request will not be available.
• Can find and see the information of other people, but will not be able to interact with them apart from the Page.

If you want to go with creating pages from a personal account – then you will need to go through the URL link https://www.facebook.com/pages/create.php

Step #2. Select the type of business you have you can select the type of infrastructure you have for example a company, Organization or Institution. If you are having a nonprofit organization, then you will need to select “Campaigns”., you may select “Cause or Community”. In the next step you will require selecting “sub category” to define more about your organization.

Step #3. Page Set-up When you will move ahead you will find three elements “About”, “Profile Picture”, “Add-to-Favorites” follow the steps and fill the required details.

Step #4. Profile Picture

• To set the profile picture you will need to select file in JPEG format from your computer or from a site.

Step #5. Add it to your Favorites you can add favorites to your page, which you will see on the left side bar on Facebook homepage just right-under your profile picture. You can choose if you would like to add your new page into your Favorites to make it easier for you bookmark the page when logged in to Facebook.

Step #6. Update Your Page Info Now the most important thing which you need to do once you have set-up the “About” section, go-back and update the Page info, and write contact details, what is the company mission statement, product and services details that company serves and the awards your company have won in the past. It will help to develop the feeling of trust in your brand.

Step #7. Manage Your Page Settings Here you can define the rules regarding:

• Who can post on business page followers or only the administrator.
• You may also define privacy settings.
• You may also make restriction to a particular age group or may restrict a country.

Step #8. Choose & Upload a Timeline Cover Image Here you may upload image matching your brand image, business or organization. It will help you to represent your business brand image. Upload the cover page and update it monthly. This image will be shown to your fans.

And finally here you go, your business is live now, and you are ready to attract new customers. In this way social media serves small business owners to grow their business day and night with no limit of time frame.