Best Social Media Marketing Tips for 2020

We spent hours scrolling on the different platforms chatting, sharing memes, following people, watching videos. Nowadays social media has become an essential tool in our lives and has been successful to connect us with people from all over the world. Not only for personal use, over the years social media has developed immensely and is allowing businesses to connect with their target audience like never before. When done right social media marketing can do wonders for you.

Especially in 2020  as the world is going through tough times, it is impossible to use marketing techniques like outdoor advertising, tradeshows, etc. Hence, it is important to make our social platforms more strong and increase the brand reach digitally. Building your brand right way on social media can set you up for years of success.

Instagram, Facebook, Twitter, Youtube, Snapchat, and other major social media platforms can help you increase your social presence online. Publishing your content on your social handles, running advertisements, targeting the audience, engaging with your audience, and in the end analyzing your results can turn out to be helpful for your brand. 

Here are some social media Marketing Tips that you can use to enhance your brand :

Update your content 

Hopping on the trending train is an effective way of attracting new customers. Making a page and then never updating the platform will make your page dull and old. So, the platform needs to be updated timely as per the trend which is been going on social media. In this way, you can engage with your followers more efficiently.

Influencer marketing 

As we all know the growth of influencers on social media platforms is exponential. More than celebrities the followers are starting to connect with the influencers as they are more relatable and have gained a certain amount of trust from their followers. So collaborating and sharing your products with the influencers is one of the many ways to attract the audience to try your products. Even if you're a small scale business and you don’t want to spend a hefty price on influencers they are micro-influencers who may be more than willing to collaborate with you.

Social messaging apps

According to the statistics, 10 billion messages are sent between people and businesses on Facebook messenger every month. So one can calculate the number of active users on these social messaging app every day. The top three social messaging apps are WhatsApp, Facebook Messenger, and WeChat. This shows the popularity of these apps and since people spend most of their time on these apps it's a great idea to market your company's products.

It also creates a level of transparency as there is a direct conversation between the customer and the user.

Visual search or shoppable posts.

Visual searching has become a very effective and convenient way of shopping in the social media space. In a simple language, when a user clicks on a post of a product they are interested in there is a direct display of buying option below or on the photo which makes it very convenient for users.

Video content

Surveys have proved that video content has become very influential on social media. By uploading an instructional video on social media customers have felt more confident in making an online purchase of the product as it is very informative. By creating high quality and aesthetical video content one can attract more audiences.

Use Hashtags 

Using Hashtags on your social media turns out to be the most effective marketing strategy. You can create your brand hashtag and run a campaign with it. When your followers use them in their posts it gives your brand exposure to reach a wide number of audiences as well as you get a chance to engage with your audience. 

Paid advertising 

Paid advertising is another way of engaging more audiences. When it comes to ads, consumers like it short, direct and express your values in order for them to be choosing your business.

Social media stories 

Sometimes because of the different algorithms of social media some of your posts may go unnoticed by your targeted customers. To help with this problem social media stories are a savior. First Snapchat came up with the concept of stories later followed by Instagram and then WhatsApp which says that this strategy is exponential growth. This helps with increased brand awareness, cost-effectiveness, and constant engagement with followers. Using polls within Instagram stories, adding links to your social media stories is just a few of the benefits that help grow reach and engagement.

Interactive content 

Another basic yet important tip for digital marketing is to create interactive content. 

In 2020, we are moving from traditional test-based content towards more engaging content that offers users an unforgettable experience. Some of the examples are quizzes and polls, augmented reality ads, 360-degree videos.

Displaying User-Generated Content on Websites

The last one in the list but surely not the least. Posts shared by the users/followers are the most valuable assets for the brand. So, collecting these user-generated posts from different social media handles in a single feed and displaying it on the website is a great way to engage your audience. UGC creates social proof for your brand, makes your brand trustworthy, and as a result helps you in increasing your sales. You can use social network aggregators like Taggbox and create a customizable feed to embed it on your website. 

Conclusion :

Social media marketing, when done in the right way, can give you incredible results. It a very important role in spreading brand awareness, engaging with the right audience, and in increasing brand sales. Start integrating the above tips in your marketing strategy and see the results yourself.