Better Use of Email Marketing

Any expert from a Online Marketing Agency will tell you that email marketing is an important way to connect to your existing and potential clients.Its also nothing new and has been going on since the internet has become popular.However, there are now some useful email marketing techniques that you can use to convert more visitors into paying customers and to keep those who already bought from you loyal to your business.To make these techniques work, you should make account creation the first step in the checkout process.There are many e-commerce platforms out there which support this and a website development company can help you make the needed changes to your site.One good use of email is to help in winning back a customer in case of shopping cart abandonment.There are many reasons as to why people dont complete a purchase, but the most common are too high shipping prices, or a customer that suddenly changes his mind and wants to check out other sites to see if a better price is available.Winning back a customer by email in this case could be quite simple.You can set up your site to send an automatic email with a slightly reduced price, bonus item offer, or free shipping offer for this order.This will show your users that you care about their satisfaction and are willing to offer them something of value to get their business.Automated emails that are sent based on certain triggers can also be very good for an online business.Once a customer places an order, you could send them an email offering them a coupon or discount code for a future order if they leave a review of the product on your site once they receive it.This will give you more content on your site, which Search Engine Marketing experts recommend in order to get good search engine rankings.It will also make the customer more willing to shop with you again, since theyve now received a discount code from you.An email that invites users to share your site with friends and then gives a discount or promotion to both the current customer and their referred friends is also an excellent way to stay in touch with your clients and potentially acquire new ones.And there are always the automatic messages that you can send to your customers with their order status. Sending out an automatic order confirmation right after the order is created is good as it assures the customer that their order has been placed and gives them the opportunity to confirm the details one last time before it goes out.Once the order ships, you can send them the tracking informationFeature Articles, which will reduce the amount of inquiries about the status of their order.