Times have changed so much that unless you have a marketing plan and
strategy.
In today's book marketing world you can be sure that if you are anon fiction author, you will no doubt be called to service as your own marketing representative and promotions manager. along with a healthy oversized budget the chances of you convincing a publishing house to sign you are like winning the lottery. Book marketing has changed dramatically and it is now a predominantly non publisher area.
One reason for this may be found in a New York Times article. It stated that many of the biggest publishing houses were simply not good at picking the best sellers from those that were duds. As a result the marketing was being handed over to the authors more and more as a result of the publishing houses bombing when it comes to picking good from bad.
This means that if you have a book that is ready to hit the shelves, you are going to need to take a non traditional approach to marketing it. This doesn't necessarily mean that you are going to need a budget the size of Texas to do so, but you will need a handful of sharp ideas and a belly full of determination to continue on with it. Book marketing today is changing by the minute and finding the right way for you may or may not work for your next release.
Simple internet tools such as social networking platforms will play a significant role in your book marketing. Couple the social network sites like Twitter and LinkedIn with other self promotion such as blogs and websites devoted to you as an author and/or the book itself you are needing to hit the ground running with your book marketing strategy.
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