Book Marketing – Thinking Outside of the Square

If you are staring at hundreds of copies of your recently printed book and are completely overwhelmed at how on earth you are going to market it, then take heed. There are some fantastic sites on the internet that can help you to not only drive sales from personal marketing efforts but also allow you to reach customers that span the globe. When it comes to book marketing in this day and age you will need to think outside the box and think like a consumer.

 Sites like Tribal Author are a great resource for helping self publishers market to an audience that is largely found in a digitally driven environment.  By identifying who your audience is, you are more able to market to them in places like Facebook, LinkedIn or Twitter. All of these sites provide subscriber statistics so that you can market to the individual tastes and genre of the consumer.

Keep in mind that you will still need to have a blog or website created that will be easy to find for those that perform a simple search of your name or book. Investing some time in article marketing is also another great avenue to help deliver interested readers to your sites and convert them to sales. If you have set yourself a budget for your marketing purposes, then having a set of articles outsourced and written can help create time for you to devote to blog posts and upkeep of your online marketing strategy. Although, it is also true that all of these things can be outsourced as well if your budget permits.

The most effective relationship would be with a proactive publisher doing everything within their boundaries to promote and market your book, and you doing the same and yet thinking outside of the square that the publisher is bound to.