Brand Names Can Help You Build Your Own Brand
There are thousands of promotional products available at virtually every price point imaginable. So where do you start? How about leaning on somebody else's brand to help build your own brand awareness. Utilize trusted brands such as 3M, Camelbak, Swiss Army, Fossil and M&Ms to help you promote your own organization.
3M Post-it Notes
This is a company with a great history of innovation beginning in 1902. 3M invented a number of interesting products from waterproof sandpaper in the early '20s to Post-it Notes in 1980. You know that a product has achieved a great level of success when the name of the product is ingrained into our consciousness like Post-it Notes. We offer some less expensive alternatives such as BIC Sticky Notes, but in our opinion, 3M's Post-it Notes are still the best adhesive notes on the market today. They come in all shapes and sizes, and can be imprinted with your company information.
Nalgene and Camelbak Water Bottles
Two of the most recognizable brand names in drinkware, Nalgene and Camelbak produce the best water bottles available. They're nearly indestructible and are now made from BPA-free materials. Durable water bottles are also eco-friendly. Did you know that 8 in every 10 plastic water bottles end up in a landfill? And that we use more than 1.5 million barrels of oil annually to make these water bottles? Just imagine if we all started using refillable water bottles instead. And then imagine if everyone had a refillable water bottle with your logo on it.
Buck Knives and Swiss Army Knives
There are a number of name brands available, but when it comes to knives, give me a Buck or a Swiss Army every time. Buck makes a great assortment of hunting knives and folding pocket knives that can be engraved with your logo. And haven't we all had a Swiss Army Knife at some point in our lives? Their multi-function knives make awesome gifts. I've got a couple of them. They are still among the most popular knives in the industry.
Another name brand I have a personal fondness for is Fossil. I wear a Fossil watch, as does my wife. At my last business, we used to give Fossil Watches to our employees on their fifth anniversary with the company. They offer a nice variety of high-quality watches. Most brands of watches including Timex and Callaway are available and can be decorated with your organization's logo.
Yes, that Coleman. The makers of Coleman coolers! Coleman was founded more than 100 years ago in Wichita, Kansas. Originally a manufacturer of lanterns, Coleman expanded into leisure and camping products when they introduced a galvanized steel cooler in 1954. By the '60s, Coleman had become the biggest name in the camping business. A great and trusted brand. And a great promotional gift that can be imprinted with your brand.
In our book, Nike is a winner all the way. The brand carries more oomph than virtually any other brand on the market today. The Nike swoosh is possibly the most recognizable logo ever created. And there are a number of Nike products available to the promotional products industry including apparel, golf balls, golf bags, sunglasses, golf shoes and golf clubs.
Edibles are often overlooked as promotional gifts, but there's typically no faster way to a client's heart than through their stomach. And it doesn't stop with the M&Ms. Other options include Skittles, Jelly Belly, LifeSavers and much more. Yum. Great packaging and decoration ideas make M&Ms are fun promotional gift.
All of this is just the beginning for marketing promotions with name brands. More ideas include Alicia Klein, Baden, BIC, Case Logic, Cutter & Buck, FootJoy, Jockey, Munsingwear, Pinnacle, Prang, RCC Koozie, Sharpie, Slinky, Tervis Tumbler, Thermos, Titleist, uni-ball, Wilson, Zippo and much more. Utilizing a name brand will help you build your own brand awareness.
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ABOUT THE AUTHOR
Lee Eldridge has been involved in marketing and brand development for more than 20 years. He's the co-owner of the promotional marketing company Snap Promotions out of Lawrence, Kansas. As a marketing promotions specialist Eldridge is known as an innovative leader within the promotional products industry. Lee writes for his company's blog as well as his own personal Sports and Politics Blog.