Branding a New Business - Kicking Off Your Company Name Search

Mar 18
09:18

2010

Dan Toombs

Dan Toombs

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In this article we look at finding the best name for your new business and how to promote it through promotional gifts.

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Business names are more important to the success of your business than ever before. This is especially so if you wish to have a strong online presence. Finding the best keyword rich name could be the difference between success and failure. You do not only need to find a keyword rich name but you also have to ensure that it is available as a website domain name. Finding the perfect domain name is becoming increasingly difficult.

One good way of finding a name in your industry is to do a search for the product you wish to sell on the major search engines. This will not only bring back names of companies in your interest from around the world but it will also be essential homework to find the words and phrases that pay. Spend a day just searching and looking for what is hot and what is not in your industry. Try to think like you believe your future customers will when doing a search for your products and or services.

You should also consider opening a Google AdWords Account and using its keyword search tool.

Once you have a list of good keywords,Branding a New Business - Kicking Off Your Company Name Search Articles start looking for the perfect domain for your business. Sometimes you can find excellent keyword rich domains that are no longer in use which you can purchase from a third party. This could be expensive but it is definitely worth consideration if you are aiming to get the most traffic to your future business. When people search for your products and/or services using popular keywords, a domain with those keywords in it can go a long way towards getting a higher ranking. Your businesses name should be the exact domain you decide on or a variation of that. This will help build your brand and make it easier for people to find you.

At the end of the day, you need to find a company name that you are comfortable with. If you are not interested in promoting yourself online, this task will be much easier for you. Still, it is important to decide on a name that is short and easy to remember!

One popular way that new businesses get their names out and about is through the use of promotional gifts. Promotional gifts are available as inexpensive volume promoters such as plastic promotional pens and stress balls and they are also available as more expensive brand building tools such as embroidered poloshirts and desktop gifts. The type you choose will be very much down to the type of businesses you are starting but all promotional items have one thing in common: they promote your brand name and details less expensively than other types of brand promotion such as TV and radio. Good quality promotional gifts will also continue to sell your new name and logo to your target customers long after you give the gift away.