Business Ideas for Search Engine Marketing in China

Search engine marketing in China is no more synonymous with Baidu as the search engine market in China is open to welcome new players on a frequent basis. Still, Baidu has a good dominance over the search engine market but players like Sogou and Shenma are emerging players due to change in consumer behavior and optimization for mobile platforms. Web traffic is very crucial to understand how you can convert the numbers into leads. If you know how to drive traffic effectively for connecting with consumers, then you can able to boost your business in China.

First page ranking on Baidu and the best method for boosting organic search traffic on Baidu

The first page of Baidu is heavily focused on ad content, but now there are changes to ensure the first page is not dominated by ads anymore. So, what does it indicates about SEM? It states that the ad space has become much competitive; so with proper strategy and optimization, chances are there to get a high rank. There are various ways for optimizing your SEO using various Baidu products. Baidu Webmaster tools have the option of altering the craw rate through your website and answer questions about your organization on Tieba that allow you to gain more trust from the consumers.

Baike, Zhidao, and Sogou

China’s equivalent of Wikipedia is Baike, and you need to create a company profile here. The Baidu SERP comprises Baidu Baike entries because the more you will be patronizing the products, the better results you will get in the search engine. Another important part of Baidu’s infrastructure is Zhidao which is a Q&A site that enables users for answering business-related questions. As research is a vital part of the buyer’s journey and a huge part of buying culture in China, this is a great way for increasing your review and creating a search presence organically. Now, if you want to move from Baidu and try something new, the Sogou search engine is slowing becoming popular that provides various services like games, news, advertising and search.

Haosou and Shenma

Haosou offers various online services but mainly famous for their cybersecurity products and web browser. The advantage Haosou has is the Qihoo 360 browser is preinstalled on most of the computers in China. Many businesses recommend that their staff must use the browser due to security features that make it ideal for search engine marketing in China. Shenma is a search engine which is a joint venture between Alibaba and UC Web (the firm which developed UC Browser). As the second letter in the famous acronym BAT that stands for China’s world-famous technology companies (Baidu, Alibaba and Tencent), Alibaba cannot be the only one without any product in the search engine category. By taking the help of UC Web’s UC browser and the consumer’s preference towards mobile over desktop in China, Shenma is slowly gaining market share in recent years and it is bound to grow in the coming time.