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Common Mistakes When Supplying Artwork for USB SticksIf you are planning on ordering any USB sticks with your logo printed on then its worth taking a few minutes to make sure you have artwork thats suitable to print from first. What you can't do is simply "grab" and image from your website or use a JPEG because if you do (and your supplier proceeds to print using it) then you're not going to be happy with the finished result. The phrase “Garbage in, Garbage out” was commonly used in
the early days by computing programmers as a mantra to remind themselves that
computers will process whatever data you load into them and return a result.
Whether the result it returns is correct or not depends, to a large degree, on
the quality of the data presented to the computer. The expression can be applied equally to many other walks of
life including the print industry. If you print an item using low quality
artwork, particularly artwork that has been digitally compressed then the
printed results will be very poor. Today most digital cameras and web pages use compressed
images with the most popular format being JPEG (named after the Joint
Photographic Experts Group who created the standard). JPEG images are typically
compressed to a ration of 10:1, in other words as much as 90% of the image
content is removed or lost during the compression process. This process is
known as “lossy” and as the name implies when an original image is converted
into a JPEG file many of the original elements of the image cannot be
recovered. To the naked eye, particularly when viewed on a web page, there will
be no perceptible difference to the image pre and post compression. Compressed JPEG image files are ideal for web pages because
they are smaller and therefore load more quickly but they are rarely suitable
for print work because the printers will be unable to create sharp images,
crisp lines or graduated colours. If you try and use a JPEG image to print a memory stick then
the end results are likely to be “blotchy” and “blurred” and most professional
suppliers will simply reject the artwork preferring instead not to produce
inferior products. When ordering printed memory sticks its recommended that you
supply artwork in one of the following formats:
, printed correctly and printed to sharpness you would
expect. What you cannot do is take a poor JPEG image (that you have for example
simply “grabbed from a web page”) and convert it to an EPS file. If in any doubt talk to the suppliers designer or get your designer or design agency to talk directly to the suppliers designer. Its worth spending the time in the early stages of your order to get it right rather than be disappointed with the results when the printed memory sticks arrive on your desk!
Article Tags: Jpeg Image Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORSteve is part of the team at USB2U who have been supplying USB flash drives and USB memory sticks since 2002. If you're looking for a trusted supplier of printed USB flash drives then pop over to the USB2U web site and check out their latest range of products and offers.
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