Create and Upgrade a Website No One Can Resist

When you develop your new website or upgrade an existing one, there are several points of key importance.  Advertising online would not be complete without them...

   1. Target
      Identify the type of customer audience you want to attract
      
   2. Benefit
      How can you satisfy customer needs, solve problems or educate them?
      
   3. Edge
      Tell website visitors what sets you apart from your competition
      
   4. Gain
      Make sure customers know what is in it for them if they decide to buy
      
   5. Trust
      Make achievable promises that exceed customer expectations
      
   6. Action
      When ready to buy, tell customers what to do next and how to do it
      
   7. Ease
      Make it easy for customers to buy from you...and they will.

The points from this list really apply to both print ads and web marketing.   Adhere to these standards for all your product marketing and services, making sure to apply them to the pages of your website.  If you are consistent, your visitors become happy customers, returning to your website frequently and buying often.

Want a website promotion that is all the rage?

You probably know that print ads and marketing online are quite different.  The principles that apply to one do not necessarily work for the other.  Let me explain.

Organizing a direct mail marketing campaign, for example delivers your message directly to selected recipients.  They see it, touch it and read it.  They respond to it by mail, phone, email or visit.  In contrast, internet advertising lives in a virtual world and websites deliver your message after attracting visitors to your site.

To create interest, anticipation and appeal, try these ideas a week or two before your next website promotion to make it a hit...

   1. Email Marketing
       Message customers about your upcoming website promotion
      
   2. External Marketing
       Announce the website promotion with links from non-competing sites
      
   3. TV and Radio
       Direct people to your website using this popular media
      
   4. Print Ads
       Advertise the website promotion on shopper dockets and local flyers
      
   5. SEO Copywriting
       Use smartly crafted, keyword rich copywriting to attract visitor and search engines