The first paragraph of this article serves as a summary of the content. It discusses a common misconception among online entrepreneurs: the belief that a high number of website hits equates to success. However, the article argues that the focus should be on attracting customers, not just clicks. It provides three essential steps to achieve this: offering a valuable product, targeting the right audience, and crafting a compelling sales letter.
Recently, I received an email from an enthusiastic individual who was thrilled about the number of hits his website was receiving. He boasted about getting over 70,000 hits each month, which equates to nearly a million hits per year, after only three months of being online. At first glance, it seemed like he was doing something right. However, upon closer inspection, it became clear that his website was lacking a crucial element: motivation. Despite the high traffic, his website failed to inspire visitors to make a purchase.
When I asked him about his business, his response was surprisingly honest. He admitted, "I'm getting lots of traffic, but not making much money!" The issue lay in his marketing approach. Like many online entrepreneurs, he was focused on attracting clicks rather than customers. However, clicks don't make purchases - customers do!
So, how do you attract customers? Here are three indispensable steps that you must follow:
Firstly, you need to offer a product of genuine worth and value. Ideally, you should create your own product. If that's not feasible, your next best option is to represent another person's high-value product.
How do you determine the value of a product? The first and most important rule of thumb is to ask yourself if you use the product. If it's a supplement, do you take it? If it's a book, have you read it? If it's a software program, do you use it? You can't genuinely endorse a product's value if you don't believe in it enough to own and use it.
The next step is to prioritize quality over quantity. The number of hits on your website is irrelevant. What matters is the quality of those hits! You need to attract people who are interested in what you're selling. That's the key difference between a click and a customer.
For instance, if you're selling a new dog bone, you wouldn't market it to cat lovers. You need to attract dog lovers. It would be more beneficial to have 5,000 dog lovers visit your site than 50,000 cat lovers.
There are numerous techniques available for targeting traffic, particularly through search engines and directories. Learning how to properly craft your title page and meta tags will certainly help. It may also be beneficial to purchase targeted traffic through reputable "pay-per-click" services such as Google Ads.
The final piece of the puzzle is learning how to write a persuasive sales letter. The internet is filled with sites owned by webmasters who represent great products and have mastered the art of targeting traffic. However, they're still not making many sales because their site doesn't sell. To succeed online, you must learn how to write "CASH PRODUCING" text! Without this skill, the best you can do is attract clicks. You'll never convert them into customers.
By following these steps, you're already on your way to prioritizing customers over clicks.
