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Deciding Upon The Best Location For Your Exhibition Stand

The number of potential customers attracted to your stand can very much depend and be influenced by where your stand is located at the venue

As with buying property, the single most important aspect of a successful trade show for your business is location, after all, it will be the home of your company for the duration of the exhibition and picking the right spot for your stand can be vital.

You should contemplate paying a visit to the venue during another show prior to your own so that the flow of people and customer behaviours can be deciphered, as well as spotting areas where visitors are less likely to venture through, so you will know to dodge them. During big shows customers will often overlook certain locations due to the sheer scale of the exhibition, so you should consider the location of your own stand very carefully to best avoid this situation.

If available you could consider a corner stand as they give off a feeling of openess which is always attractive and can draw in potential customers.

Occasionally placing a exhibition stand on the outskirts of the venue can be an effective method. Convenience outlets such as food, drink and toilets are positioned there and passing custom can be savily attracted. On the other hand this sometimes can be a hindrance if the show is busy as these areas are likely to get congested. Also on the topic of potential negative positions many exhibitors try to avoid stands directly opposite the visitors entrance because often customers just walk past to get in to the bulk of the show.

Your companies main competitors will attract potential customers who will obviously fit in to your target market, so positioning your stand near rivals can produce a positive result. Also other exhibitors may be selling products that are relevant to your own nicheArticle Submission, by posistioning yourself near them also can be beneficial.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Over 20 years worth of experience in the exhibition and conference industries supplying goods such as exhibition displays , exhibition furniture and lecterns



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