When you have a website, you of course want to get and keep your visitors there. This will increase your chances of making a sale. A few simple hints to interest the visitor will help you to do this and to make your business profitable.
If someone is surfing the web and doesn’t see anything of interest to him on your website, he will not linger. So you must find ways to get readers to stay longer at your site. When they do, you are more likely to make a sale. Your efforts in making your pages interesting will well be worth it in the long run.
To get the attention of the visitor, you must appeal to his senses right away. The page should not be cluttered or too simple. It should not be so busy with different colors and fonts that it will turn him off immediately. Or in contrast, don’t make it without any variations so that it is not appealing. So make that first impression a good one. Make it clear and easy to read but with information that is needed.
Once you have the visitor’s attention, you don’t want to lose him. For the content, get your reader excited to learn more about your product. Draw him in with interesting material to raise his curiosity. Stir his interest with descriptive words that will keep him at your site longer.
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It may be a good place to use something interactive to keep his attention. Use of a game or puzzle related to your subject will help him to linger and to be more likely to return if you keep it new regularly.
Another hint is to be unique. Make it different than the way others present their products. Don’t follow everyone else’s format. Find something to offer that no one else has.
Keep it simple, not time consuming to understand. Put your content in an easy to read format. Using lists with bullets or numbers is a good option. The reader will be more likely to read it than he would a long paragraph. If you do use sentences, keep them short and concise. Don’t get wordy or you may quickly lose him.
Make sure that anything your reader might download will be fast. Help him to easily navigate around the site. Site maps and keyword search boxes are good to have available. Don’t allow him to get discouraged because of having a hard time getting around your site.
Keeping readers at your website doesn’t have to be a complicated process. Just look at it as if you were the visitor and think what might get your attention in the first place and then keep it. Think of what information would lure you enough to stay and find out more about a product and hopefully make a sale. Make it different than anyone else’s so they won’t want to go looking elsewhere. Then put that into your pages and you will get those customers.
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