1.Does one of your ... “do the ... in his/her spare time? Yes No2.Have your ... pointed out spelling errors in your ... Yes No3.Has it been more than 6 months since you read
1.Does one of your employees “do the marketing” in
his/her spare time?
Yes No
2.Have your customers pointed out spelling errors in
your materials?
Yes No
3.Has it been more than 6 months since you read through
your marketing materials or web site to check for out-
of-date names, number, prices, photos?
Yes No
4.Are you having a problem finding your web site on
search engines?
Yes No
5.Have you added new products or services in the last
12 months?
Yes No
6.Have you run out of marketing ideas? Or the opposite,
have too many ideas that don’t get executed? Yes No
7.Are you satisfied with what your marketing dollars are
producing?
Yes No
Scoring: Count up your number of yes responses.
0-1 Yes. You’re doing great! Wise use of your marketing budget is producing the desired results.
2-3 Yes. Put more time and effort into marketing. While your budget may be tight, there are some economical ways to squeeze more out of your marketing dollars.
4+ Yes. Commit to being a marketing-driven company.
There’s some upfront planning involved, but in the
long run, you’ll have long-term customers.
