Don’t be A Vanilla Wafer, Specialized Product Can be Your Best Seller

Online business is operated so differently from brick and mortar businesses in some ways, but customers tend to respond the same no matter where they are shopping. Everyone should understand the customers mentality because everyone has been a consumer at least a few times in just the past couple of days.

Product that appeals to the masses may seem like your safest bet in making big sales. Though it sounds like a fool proof plan, it is flawed in so many ways. In today’s day and age not many people have time to buy something, we’ll say software, that was developed for the masses. Then sit around for hours sifting through all of the information that does not apply to them. It wastes time and frustrates the buyer.

The generic product is the Vanilla Wafer of merchandise. No matter who you know, how old they may be, or where they are from, everyone will eat a Vanilla Wafer. Is it their favorite cookie ever? Most likely not. If you could choose between a Vanilla Wafer or a triple chocolate chip cookie with walnuts, 99 out or 100 people are going to choose the triple chocolate chip cookie with walnuts. It’s not because the Vanilla Wafer isn’t good, but it’s so generic, there is not much attraction to the cookie, it was made to appeal to the masses. The height of it’s popularity is in Daycares, and even that position is getting taken over by the animal cracker. Let’s face it, there just isn’t anything specialized about the vanilla wafer.

Just like cookies, consumers want specialized product. When people go shopping they want the software that deals with their needs. If are developing a program for authors, make the content relevant to them, do not try and squish in information for bloggers. Be your niche markets triple chocolate chip cookie with walnuts, do not settle for a vanilla wafer existence.

After you have chosen your special market, and zoomed in on the consumer base you will focus on, you then pick a side. Just like the Vanilla Wafer, you will want everyone to like you, but to sale you have to have a bit of controversy. You will need to let it be known why things should be done the way you are selling it. You cannot agree with your 10 competitors, and expect people to buy your product. If you are going to blend in with the other ‘boxes of cookies’ don’t expect the client to choose your box. Your product needs to have a bias. Controversy sells, and that is your ultimate goal. By having your own point of view on what is the best product, and how to use it, means some people will love your product, and they will tell their friends about it. Others will absolutely hate your product and they will tell their friends. This may sound bad, but that is not so. Their friends may have different needs than the haters, they may think your product a perfect fit for them. The fact is, your product is getting spread by word of mouth and that is the best advertisement you can have. Your product will be the triple chocolate chip cookie of the online marketing business.

Keep in mind that the Vanilla Wafer never started a controversy, it is not sold in the specialty cookie stores, nor is it served at special dinners. Though generic has an appealing safety net ring to it, does not make it the best. Be the gourmet of your chosen niche product. Make peoples mouths water when they see your product, the perfect unique fit for their needs.