Don’t market with postcards before knowing about Every Door Direct Mail

Do you currently mail postcards for your business? This program can save you thousands over the course of a direct mail campaign. Every Door Direct Mail is changing the way that businesses market with postcards by allowing them to mail postcards with no mailing address. Do you want to make sure that every one of your neighbors know about your company? If so, read on…

Every Door Direct Mail Retail program started in March of 2011 and it allows US businesses to bring their marketing material to their local post office and mail for 14.2 cents per postcard. Previously to the start of this program the post office would charge 44 cents for a stamp. This new price equals a 66% savings off the cost of that stamp.  Best of all, customers do not have to buy a mailing list or pay a mail house to prepare the mail for them.  Never before has it been so easy for businesses to mail to their prospects.

The post office has created a website for EDDM called http://smp.usps.gov . This website will allow you to target your address and pick all of the mailing routes in your area. Once you have decided which routes to mail, and print out the paper work from the website. Call up a printer and send them your artwork to print. Once you receive your printing back just bundle your postcards in increments of 50 and place your facing slip from the paperwork you received when you pulled your routes from the USPS site.

From there, take the paperwork and the printing to your local post office and your mail will be delivered within two days!

It really is that easy for customers to use the Every Door Direct Mail program to create mailing campaigns that are effective and inexpensive.  We recommend putting an offer or a coupon on your postcard mailing and that way you can track the responses and value that you receive through the EDDM program. 

Also, we recommend full color printing because that will give you the best bang for your buck when marketing to local businesses.  Full color printing is less expensive than it has ever been before. This is a great time to use color printed postcards to market your business because the costs are lower than they have ever been.

We are confident that you will receive great value from the Every Door Direct Mail program should you choose to go the route of postcard marketing for your business.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.