Don’t Waste A Dime On Pay-Per-Click!

Pay per click search engines are a way to get hundreds of
targeted hits to your site quick. But in our hurry to bring
hordes of visitors ready to spend their money we sometimes
overlook what we’re trying to accomplish.

We need to maximize our click throughs, and pay less for
each visit. So, following is my checklist of five sure-fire
ways to get more bang for your pay per click buck.

1) Avoid FREE!

Usually when I’m producing classified ads I’ll use the word
FREE. It’s a powerful way to get people to your sales
letter.

But if you’re using pay-per-click, your objective isn’t
massive traffic. You want buyers, not freebie hunters. Don’t
give them a reason to visit you other than your product.
Even let them know that they’ll be spending some money when
they land on your site so you separate the buyers from
browsers.

2) Give Them Your Offer!

Tell the reader in your search listing what you’re offering.
An ebook? A toolkit? Tell them in the body of your listing
so they know what they’re clicking through to get. Don’t
waste click throughs by stating that your product is the
answer for everyone.

3) Use A PPC Manager!

Pay per click managers show you when there’s a gap between
your bid and the next bid.

For instance, you might bid .67 for a number 2 spot, while
the number 3 spot is only bidding .63. You’re bidding .03
more than you need to, and you’re wasting money on each
click.

A few cents might now seem like much, but 1,000 click
throughs means you’ve wasted $30.00.

A manager will automatically notify you of these changes,
and let you adjust your bid and save hundreds. A good one
to check out is: http://www.managebid.com

4) Target Your Audience!

Use only keywords that address exactly what you’re driving
traffic to. Nothing waste money quicker than driving traffic
to a site that has nothing of interest for those visiting.
Keep your search terms tightly focused around your offer.

5) Explore Other Keywords!

If you can’t afford to pay $5.00 per click for a listing
under “home business”, start searching for other more
obscure keywords.

For instance, if you’re offering a home business selling
candy, use creative keyword bids like “candy business” and
“make money with candy.”

Try to target your audience directly, and bid on keywords
that address the niche market.