Free Articles, Free Web Content, Reprint Articles
Saturday, July 11, 2020
 
Free Articles, Free Web Content, Reprint ArticlesRegisterAll CategoriesTop AuthorsSubmit Article (Article Submission)ContactSubscribe Free Articles, Free Web Content, Reprint Articles
 

Editorial Calendars: A Key to Publicizing Your Business

Editorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thin...

Editorial Calendars: A Key to Publicizing Your Business

by: Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp

What is the one thing that all of the best public relations
agencies do every year?

They research and compile editorial calendars from publications
that are pertinent to their client's business.

You should too.

What's an editorial calendar?

Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/advertise/magazine/calendar.html states that
they're writing an article on various business services.

Bingo!

If you feel that you can contribute to this particular topic,
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that simple -- it takes less
time than writing this article - and is much more effective than
blast-faxing a garbage bound press release to inappropriate
reporters.

Final thoughts: Many publications post their editorial calendars
on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.

You can find a list of 2003 editorial calendars for the largest
publications at: http://www2.ragan.com/media/pr/edcal2003.pdf


# # #

About The Author:

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much moreArticle Submission, visit Bill's exclusive new site:
http://www.PublicityInsider.com

Article Tags: Editorial Calendars

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity.



Health
Business
Finance
Travel
Technology
Home Repair
Computers
Marketing
Autos
Family
Entertainment
Education
Law
Communication
Other
ECommerce
Sports
Home Business
Self Help
Internet
Partners


Page loaded in 0.267 seconds