Every start-up and established business needs to periodically reassess and revamp their marketing strategies to attract new customers and retain existing ones. A recent discussion at Staffcentrix.com, where I had the privilege of being the Mentor of The Month and chat moderator, brought together several Virtual Assistants (VAs) with diverse experiences in the small business sector. The discussion revealed that while some marketing techniques work for certain businesses, they may not be as effective for others. However, the cheaper the method, the better. This article shares the marketing strategies that VAs have found successful during their start-up phase and beyond.
A company website is one of the most cost-effective ways to make your company visible to potential clients 24/7. If you have the time and patience, you can create your own website. Alternatively, you can hire a professional designer to create an exceptional site. Remember to shop around and ensure you are comfortable with your designer and the cost involved.
Window decals are relatively inexpensive and have a long lifespan. Include your website address on these decals. If you're on a tight budget, consider making signs on Bristol board and placing them inside your vehicle windows. License decals, which can include your website address, company name, and phone number, can also be a great marketing tool.
Joining your local Board of Trade or Chamber of Commerce can provide numerous opportunities for your business. Networking events allow you to meet other business professionals in your community, and getting involved in committees can help you share your expertise and gain recognition.
Pinup flyers with a tear-off section at the bottom can be placed in local stores and other locations with bulletin boards. Fax broadcasts, similar to newsletters, can be sent to your target market. However, ensure that fax broadcasting is allowed in your area.
Personalized thank you notes to new clients, Christmas cards, and monthly newsletters (print and/or online) to all your customers and contacts can help maintain relationships.
As a small business owner, you can wear your business logo on your clothing. Iron on transfers can be purchased at your local business supply store or craft stores.
Writing articles can increase your exposure and establish you as an expert in your field. Press releases can be used to announce a new business, a new service, or any other news. The key to a successful press release is a catchy headline and ensuring it sounds like news rather than an advertisement.
Networking is a cost-effective way to spread the word about your business. Attend networking events as often as possible and follow the Three Foot Rule - strike up a conversation with anyone within 3 feet of yourself and mention your business. Testimonials can be included in your advertisements, brochures, newsletters, and on your website.
Remember to track where your inquiries and new clients are coming from. Don't hesitate to ask them how they heard about your business. This will help you identify which strategy is working best for you. Use your creativity instead of your wallet to attract business.
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