Your Email can be used for more than just writing cousin Bob. With the click of a button you could be spreading the word of your business to everyone on your contact list. It’s free, and it’s fast. Can you afford not to use email?
Email is an exceptional way to get information about your business out to thousands of existing and potential clients. Instead of stuffing envelopes until the wee hours of the night, you could have your message in email boxes all over the country in minutes. While postage for all of those envelopes you just stuffed could be costing you hundreds of dollars, Email is virtually free! If you had to choose between spending hundreds of dollars and licking hundreds of envelopes verses spending little to nothing and needing to only push a button to send out your message, which would you choose?
Most people think using Email Marketing is so cold. Not so! Marketing solutions allows you to add the names of your subscribers to the message you are sending out. So you may have a thousand people on your list of emails, but each and every one will have it addressed to themselves. No longer will you have to worry about sending out messages to current resident. Now your client will feel as if you are speaking directly to them, Not just to the masses. Unlike a message sent by post, your Email is the extreme way to spread the word. Any message you send can then be forwarded to everyone in your clients friends list. Your client base could increase with only the simple press of the forward tab.
Email is not only quick, it builds bridges between you and your customer. By getting yourself online, and available, you are showing that you care for your client. You are making yourself available for support, to hear their feedback, and to simply stay in touch at all times. To your clients you are only an Email away.
Rapid response time is paramount in running any business, especially if you are an online marketer. By using Email you can be producing response immediately. Customers are free to shop from the comfort of their own homes. From the moment they open their Email, read your message, they could instantly be shopping from your business. Now that is customer service.
Unlike mass mailings through post, Email Marketing takes little man power. The only manual labor required is the copy writing of your message. Everything else is done automatically. No more hiring people to stuff all of those envelopes, or lugging a box of flyers about to stick to windshields in store parking lots.
Email Marketing does not require a poi Dexter to create. There is no design work necessary. A simple text email message is more effective than one full of HTML . A simple text email is also less likely to trigger those nasty spam filters and dump your message into ones bulk folder. Thus making your delivery rate higher than those that send messages full of HTML glitter and glam.
Comparing Email Marketing to your every day Postal Marketing shows that Email is the only way to go. The benefits are countless, and powerful. Besides being cost effective, it also bears the promise of building your client base. Can you afford not to use it?
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