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Email Marketing works for health companies

Email marketing is a very powerful tool of marketing which works very effectively. Here we go that why it is so important for healthcare companies.

In 1995, The internet started being used fully in the Commercial world. But then too it was easy at all to get it fully functional in one go. If we talk about electronic mailing (Email) also took a long while to get used in business.

It was a big challenge to make digital marketing work at that time. Although in online health companies it’s always been a niche in terms of accepting technologies while taking customers into consideration. But things are changing from last few years.

As we all know at present in this busy world its health that most of are not looking after, the result of which there are several health issues taking place. So it’s really important to have 24 X 7 availability of healthcare with all of us. Hence in this situation email marketing plays a major role.

Mentioned below are some of the reasons that why Email Marketing is important:

  • Emails are the most preferred way to communicate, through emails it is very convenient to track all the previous email trails and hence there is no need effort required to keep previous records at some other place.
  • In email marketing the only thing that is required id internet and your computer, there is almost no chance that your email is not delivered, you can send the message quickly and same will be received by the recipient if he/she is online. So there is no chance of cases happening on the phone like missed call or phone is switched off / not reachable.
  • There is also no expense involved in sending or receiving emails apart from your internet fare. So you can send n-number of emails to your customers in free of cost and hence can make them aware of the happenings in the healthcare field.
  • In email marketing, you can send custom made emails which mean emails can be drafted as per the customer.
  • Through email marketing you reach as far as you want there is no boundary, you can send your emails in any part of the globe at any time.
  • In certain email marketing tools you can get the feature of automatic emailing, this means if your are travelling on a day but you want your emails to be sent on that day only, you can feed those settings for that day and email will shoot automatically at that day and time to your customers.
  • Emailing Newsletters. Newsletter means a monthly / weekly postcard that you can send your n-number of customers in one go. This is also possible through email marketing. In your newsletters, you can have information regarding diseases – their cause & cure, precautionsFeature Articles, medicines and also images of the researchers that have been made.

All the above points clearly show the significance of email marketing which is a part of healthcare internet marketing in the field and how it can boost the industry in the market in such heavy competitive world.

Source: Free Articles from


Garvita Sharma is a great initiator and dynamic personality. She has around 16 years of experience in information technology sector into product development, training, digital marketing, fertility & hospital management software. As an entrepreneur she has successfully launched ARTwebnet – A Digital Marketing Company with a special focus on ART/IVF clinics and healthcare sector. The company is also providing a gamut of software solutions to IVF clinics.

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