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Entice Your Reader With These 5 Headlines

In the world of marketing communications, your first impression - your headline - can lead to either marketing success ... or failure.It's important to realize that headlines work best when they appea...

In the world of marketing communications, your first impression -
your headline - can lead to either marketing success ... or failure.

It's important to realize that headlines work best when they appeal
to your reader's interests (not yours). And not only can they *grab
attention*, they can also make your message easy to read, convey your
main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas
that always work well. Here are my fab five:

1. The question. "Are You Worried About Your Financial Future?"

A question headline automatically gets your readers involved in your
message, because they answer it in their minds. Many people will read
further into your letter, ad, or Web site copy just to find out what
answer or solution you provide. Again, make sure the question focuses
on the reader's interest, not yours. A *bad* example would be: "Do
You Know What New Product We've Created This Year?" (No one cares but
you! ; ))

2. The How-to. "How to Get Thinner Thighs in 30 Days."

How-to headlines work very well, because people love information that
shows them how to do something. (Thousands of book titles begin
with "How to....") Think of the benefits your product/service offers
and then try creating some "how to" headlines.

3. The Testimonial. "Rob Smith's Consulting Is Pure Magic - Our Sales
Have Increased by 30%!"

Why not let your clients do the selling for you? Their commendations
can go a long way in convincing others to use your services. Tip: To
appear credible, always include your clients' full names and the
cities they live in.

4. The Command. "Boost Your Business Today!"

Turn your most important benefit into a commanding headline, such
as "Make More Time for Your Family," "Look Younger Instantly!"
and "Get 7 New Clients This Month." (By the way, throwing a number
into your headline is another good tactic. And readers seem to like
odd numbers as opposed to even.)

5. The News. "Introducing Our New 'Rest-Assured' Tax Service!"

This usually works best if you truly have something big to announce,
such as new products or big changes in your company. Don't try to
make news out of something that's not.

Once your readers know you have something they're interested in,
they'll take the time to read your entire article, brochure, letter,
ad, e-zineFree Articles, or Web page. So put some TLC into creating headlines that
entice!

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Copywriter and consultant Alexandria Brown's FREE biweekly e-
zine, "AKB MarCom Tips," gives how-to tips on writing compelling copy
for Web sites, brochures, and e-zines. Learn easy ways to "write to
sell" and attract new customers today! Subscribe now at
http://www.akbwriting.com or via mailto:AKBMarCom-
On@lists.webvalence.com



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