Event Planning - Advice with Choosing Exhibition Stands and Furniture

Organising an exhibition stand prior to an event can be a daunting prospect, a lot of preparation and thought is needed. 

Choosing an event
Perhaps the biggest choice prior an event is picking the right exhibition for your business.  Location will be a huge factor, transporting display stands and exhibition furniture such as a display counter and lecterns can be an expensive prospect, not to mention staff, so choosing a more local trade show will be a advisable decision.  Deciding upon the type of event may be not as straight forward as you may first think, for example if your product is a new energy drink, displaying at a sports show may be a better choice than a drinks event.
Promoting your companies attendance
Ideally a large number of visitors to the show know of your attendance presence beforehand so they can actively seek you out. A long with the normal methods of contacting existing customers through email and on your website to promote your businesses attendance, social sites such as twitter can reach a massive audience with a minimal amount of effort.
Pick out the right floor space
If it is possible to choose the floor space for your stand, then make sure you go along to the venue prior to you own exhibit to spot the busy areas, and any potential areas that may have a low flow of traffic, so you know where to avoid
Choosing exhibition stands
When it comes to display stands you will have many types to pick from, such as modular display stands, pop up banners and banner stands. If you have a decent sized budget then a modular stand is a must, one can be used to form a mightily impressive backdrop for all your other displays and furniture. A smaller cost but still stylish way of displaying your graphics would be a pop up banner stand.
Exhibition furniture
Furnishings are necessary for almost all exhibition stands; they will help your exhibit be a more welcoming place with options such as seating, as well as providing a functional aspect in terms of computer plinths and a display counter for your promotional materials. Lecterns are also a wonderful piece of furniture if you’re planning on doing a public demonstration or brief talk on your products or services.
Portable exhibition furniture is a great option available. Portable furniture can be constructed with great ease in no time at all and stored in a carry bag that can be housed or transported with the minimum amount of space and cost.

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