“Focus your Internet Marketing with these 5 Strategies”

When you run an Internet business you need to have several income streams.  The income streams involve a variety of marketing techniques from Google AdWords to submitting articles to the Internet directories.  No matter how many market techniques you employ, you need to have a focused plan.

Following are 5 strategies to help focus your Internet marketing campaign:

1.) Have prospects Opt – In to subscriber list on your squeeze page.  Convert prospects to customers by creating a focused marketing plan using the marketing funnel model.

2.) Drive customers and prospects through your marketing funnel.  The marketing funnel is not only for customers that have already bought products, but for prospects as well.  Prospects may not have wanted the eBook you offered in the beginning of the marketing funnel, but do want to a more expensive DVD course.

3.) Dominate your market by knowing your metrics.  This means that you need to know the lifetime (campaign) value of your customer.  Know your metrics.  Make sure you know how much an opt-in is worth to you.  For example, each opt-in can be worth $1.62 if you have track it.  You can only improve what you can measure.

4)  It is fine to sometimes lose money on your front end product.  This will enable you to completely dominate the market.  You can do this if you know your backend metrics. 

For example, you can sell a car for $300 less than invoice.  You lose money on that car, BUT you can up sell through an Extended Warranty, Financing, Alarm, Load Jack, Credit Life, Credit Disability, etc..  You can make a great deal of money on the back end.  So at face value it looks like you are losing money, but you are actually earning MORE money over all.

5.)  It is fine to sometimes lose money on front end advertising.

For example, think of a Google AdWords campaign.  You start with 20 cents per click which yields $500 profit.  If you up to 40 cents per click you end up losing $500.  (You can sometimes lose money if you are in Google’s #1 paid position because you get junk clicks.) 

Should you lower the number of cents per click?  No, because the person that bids the highest amount will dominate the market.  Why?  They make profit in the back end instead.  Everyone that clicks on the ad buys a product or is routed to a more expensive product.