You may have a catchy headline and a spot on close, but what do you have to lure your potential clients to that ‘Buy Now’ button? Discover how to put out the bait to catch some big spenders at your site.
Nothing is more frustrating than to be searching online for a specific subject or item, you punch in the keywords in a search engine and wa-la you are served up many different links to sites supposedly pertaining to your desired subject. You eagerly click on a link that catches your eye and the page has nothing to do with what you were looking for. You feel let down, and betrayed. You just wasted five minutes you will never get back looking up a subject that was not where it was supposed to be.
A very important ingredient to creating a successful promotion is to supply your potential customer with a promotion that is related to what they are looking for. Nothing is more irritating to a potential client than to click the submit button to find a desired product only to be let down by a million things they are not looking for. If you sell cookie dough, and your client types in chocolate chip cookies so they can order some fantastic sweet dough and instead get a page on cookie cutter specials and organic sugar they will be sadly disappointed and probably move on to a site that gives them what they want. Do not promote chocolate chip cookie dough if you do not plan to deliver on your promotion. Make sure you use the right keywords for your product, and even more importantly make sure you have the correct information on the promotion page itself.
Your potential customer clicked on your subject line because they were craving chocolate chip cookies, not cookie cutters or organic sugars. So why would you put “We sell the best chocolate chip dough’ in your subject line, only to disappoint eager visitors with a sale on Christmas tree cookie cutters? In your promotion you should write about the selection of chocolate chip cookie dough you have, the different amounts available and let them know about the great prices you are offering. Make sure you give your potential customer all of the information they will need to make an educated decision about what they might want. No client will want to make an order for 4 pounds of chocolate chip dough if they do not first know how much it will cost them. You may sell the best dough around, but not many people will blindly hit the buy now button on an item that does not have a price tag.
Another recourse to put into play, if the option is available, is to insert proper image placement. A picture is worth a thousand words, and when put in the correct place it can sell your product or service for you. Always try to put your picture to the right of your text. People read left to right, so if at the end of a line about your heavenly chocolate chip dough you place a mouth watering picture of scrumptious chocolate chip cookies you will draw your reader in, tantalizing them with the picture.
The body of your promotion will guide your potential customers to the buy now button, keep this in mind and you will be luring in many new clients.
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