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If you’ve spent anytime online browsing through ... then you know the familiar face of ... But how the heck do online ... ... to scream praises for their product? I’m a

If you’ve spent anytime online browsing through sales
pages, then you know the familiar face of the
testimonial. But how the heck do online marketers get
people to scream praises for their product? I’m about
to let you in on the secret.

But first, I want you to understand testimonials, and
why they’re one of the most powerful sales generating
tools you can get.

When you visit a website that sells something, your
defenses are automatically on high alert. You’re down
right skeptical, and don’t believe a word that the
sales letter is telling you.

But then, the sweet refreshing voice of someone that’s
actually bought the product. You read how they were
skeptical at first, just like you, but now they’ve got
the product in their hands, read it with their
disbelieving eyes, and can tell you from their own
experience that it’s everything and more that they’ve
been looking for.

Isn’t that reassuring to you, the consumer?

The words in the sales letter start to weigh with
truth, and you read a few more testimonials that
convince you that everything you’ve just read is the
complete undeniable truth. And isn’t that our job
anyway? To convince the reader of our sales materials
that we are telling them the truth, and that every
promise we make is fact, not fiction.

Now that you know how a testimonial works, and why
it’s imperative to have them on your sales page, I
want to show you couple of methods that can assure you
have great testimonials for your own product.

One technique to get instant testimonials is to offer
your material for free. Yes, I know, you didn’t create
your fantastic product to just give it away. But this
is a practice that will make you more money by just
giving away a few copies of your product.

So who do you give it to?

I recommend setting up a temporary website where
people can download your material for free. Explain in
your sales letter that the one reason they’re getting
this material for nothing is that they’re expected to
give a testimonial in four days.

After you have your trial website up, start to notify
people of your offer. To get some testimonials that
really pack a punch, contact e-zine editors and
webmasters in the same field as your materials. Send
them a sales letter with your offer, and direct them
to your website for their free download.

Your best testimonial will come from those respected
in your field. By targeting webmasters and e-zine
editors, you’re getting words of acclaim from some of
the best. And you’ll want to tag on the authors
website address below their comment to let readers
know that the remark did in fact come from an expert.

Offer your promotion to as many editors as you want.
Some won’t respond to your deal at all. Others will,
but you’ll never get a comment from them. And you may
need to consider that some of the editors won’t like
your material, and while they might write you a
comment, it wouldn’t be one you’d consider using on
your site.

Although you’re giving your materials away for free, a
great testimonial will sell 10 times better than no
testimonial at all. It really is a small handout when
you consider how much the right comment from a
respected authority will increase your sales. Just
work on creating a quality product, get some free
copies of it into respected authorities hands, and the
rest of the chore of getting money making testimonials
will take care of itself.

Another method of getting testimonials is to ask your
friends. Let them read your materials, and write a
comment on what they think. Encourage them to be
honest. Don’t try to coax them into writing something
that they don‘t feel. You want a real quote that
potential customers can relate to.

Using these methods can secure you some really great
testimonials that will help you sell more product.
Spend a little time on itArticle Search, and you’ll soon see huge
financial rewards for your efforts.

Source: Free Articles from


Grady Smith is the author of “Homemade Shopping
Spree Riches,” a complete home business kit that
includes all the marketing materials and know how you
need to make a six figure income from home. Check out
Grady’s site at

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