Ask any expert working for a search engine marketing agency and they will tell you that backlinks are a very important part of the overall SEO process, which helps a website go up in rankings on the big search engines such as Google and Bing.
However, in order for these backlinks to actually be useful for your website, they would need to be good quality backlinks, coming from reputable sites that are related to your niche.You can of course hire a Search Engine Marketing Agency to do some or all of the work for you when it comes to getting backlinks.But if you want to do the process yourself, or at least understand how it works, then here are some things that you can do.First thing would be to avoid those who sell backlinks in bulk.Very often, these links are of poor quality, coming from pages that are not related to your niche, forum spam, blog comment spam or link farms which have hundreds of other links to websites that are in no way related to each other.You can actually get penalized in Google for using such a strategy, so the bottom line is: dont do it.One of the top ways to get good backlinks (and traffic too) is to publish some useful informational content on your blog or website and then get referenced by a popular website, such as a news site or a technology review blog.Of course, not everyone will be so lucky as to get their content linked to by a popular website.But there are other ways to get some good backlinks.If you own a local business, look up local, regional and national business directories.Some allow free submissions, while others charge a fee, but they have the advantage of getting you good quality links and potential traffic as well.If youre good at writing, try to see if you can become a guest author on someone elses blog.Being recognized as an expert in your niche will help, but you can always ask around, especially if youre friends with other webmasters in your niche.Dont forget discussion forums.Many allow webmasters to advertise their site (as well as merchandise) either by opening a forum thread in a Buy and Sell section, or by allowing links to websites in signatures.Niche related forums can be a good source of traffic and business for you, in addition to providing you with backlinks.Lastly, your social media profiles should always have a link to your website in them.Social media sites such as Facebook and Twitter are highly ranked in search results and including a link on your profiles costs nothing and just takes a few seconds of time.
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