As a start-up or small ... you may be facing a catch ... you need to ... your services to get ... you need business to afford the cost of ... Andwith ...
As a start-up or small business, you may be facing a catch 22
situation: you need to advertise your services to get business,
but you need business to afford the cost of advertising. And
with advertising costs of several thousand pounds for a full-
page ad in a trade journal, this can be an expensive affair.
Fortunately there is a way around this dilemma. Many
publications will be happy to accept articles, provided that
they are of interest to their readers. Such an article will get
your name in front of potential clients - and the more useful
the information in the article is, the greater the chance that
your potential client will keep it for future reference. In
short, your business will be out there, in front of your client,
24/7 - which is a lot more than can be said about a traditional
ad.
In addition to getting your name in front of your clients, such
articles have several other uses. They are great for
establishing credibility - simply make a few copies of the
articles and hand them out at meetings. They can be used to
improve your sales presentations, or to enhance your business
profile. If you have several articles, they can be collated into
a small booklet to give to prospective clients as a valuable
gift. (If you want to use photocopies, make sure you get
permission to do so from the relevant publication. If you just
want to use the text, you should be fine to do so, unless you
signed away your copyright to the article)
So, here's what to do to write such an article:
1.Identify a problem your clients face, and create a solution.
2.Contact the relevant publications and find out what their
submission guidelines are.
3.Submit an article proposal.
4.Write the article and submit it.
5.Get permission to use copies of the article for your business.
6.Congratulations! You've just managed to get great exposure
at minimum cost.
If you have any questions or would like assistance in creating
an article, please email Frauke Nonnenmacher at
frauke@creativecats.com
Copyright (c) 2004 Frauke Nonnenmacher
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