Voice marketing is still an emerging market option for advertising because more people have devices with voice assistants, either on their person or in their home or workplace; in fact, the number of ...
Voice marketing is still an emerging market option for advertising because more people have devices with voice assistants, either on their person or in their home or workplace; in fact, the number of voice-activated devices hit the over one-billion-sold mark in 2018. With these new voice assistants, like Alexa, Siri, Cortana, and Google Assistant, comes a new way you can interact with your customer base in order to inform them about the products or services that could help them. But, how exactly do you take advantage of these new assistants for your brand? Do you train new staff in these new marketing areas? Your first option with a new emergent marketing medium should often be to hire an agency to assist you—in this case an agency that has teams specialized in voice marketing in Austin. So, how can these voice marketing agencies assist your business’s marketing campaigns?
Experience in Building a Brand on Voice-Enabled Devices
The number one reason you want to hire an agency for voice marketing in Austin is the fact that they already have experience in building brand recognition in the voice-enabled devices marketscape. Your internal marketing team, if you have one, has likely been certified and will have experience with other forms of marketing, but unless they have gone for training courses in voice-marketing, they are going to be lacking in the specialized skills and knowledge for voice-enabled devices. With experience comes unique viewpoints that can help steer your marketing campaigns in new and effective directions to take full advantage of voice assistants.
Like mentioned before, if you want to get into the voice marketing scene with an internal team, you are going to need to invest in training for your marketing team. Hiring an agency that is specialized in voice marketing in Austin, however, would save you money because an internal marketing team often isn’t going to be able to be the best choice for every type of marketing; they often specialize as well. When dealing with internal marketing teams’ budgets, needs often balloon; but with a marketing agency, they have to work within the budget that is agreed upon in your contract, and that gives you more stability in your bottom line.
Creativity through the Meeting of Minds
With the right external team from a voice marketing agency working with your internal marketing team, you’ll be able to create a synergy that gives you a much more diverse marketing campaign. An agency that does voice marketing in Austin is going to have highly creative teams that can analyze your current company along with the marketing campaigns in order to devise a creative way to break your brand out into the voice-assisted marketing scene. Voice-assistant marketing also, in many cases, introduces a new level of interactivity with your customer. Although the big names in voice-enabled devices haven’t explicitly said they are ready to launch voice ads on their devices, they do have other methods to create organic interactions with customers. This requires clever ideas to be able to creative apps or “skills” to produce brand-related activities that can draw in customers and act as gateways to your products and services.
Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.