How Can Google+ Help Your Business

Who Uses Google+

The only way to know if Google+ is going to be effective for you is to know who is using Google+. The main demographic seems to be young men and those who are involved in technology. While the use of this service is steadily becoming more attractive to females, only 3 in 10 users is a female.


Another big demographic are those who are early adapters of new technology and enjoy working with computers. This could explain why there are so many men using Google+ at the moment.
Increase Your Visibility

Social media is all about creating a buzz for your company. Using Google+ is a great way to get your company noticed and network with other businesses and your customers. Your circles are going to be very important to making this happen. What are circles? The circles are your groups of friends that you put together based on a relevant theme.


This means you can have a group that is only your clients, and another that is only your customers. Having this flexibility allows you to send content that might be of interest to your clients only to your clients. It creates an interactive environment without feeling like you have to spam anyone.


Google +1

One of the nice features of Google+ is the +1 feature. This is similar to the like button that you would use on Facebook, but it will show up only on your Google+ account. If you wanted to share a particular article with just your Google+ network, you would use the +1 button instead of the like button.


The use of this button will also help you rise up in the search results. The more people who decide to share and link to your sites, the more Google will see you as an expert in your field. Getting rid of spam and poor content sites was one of the driving factors behind Google Panda and is an even bigger incentive to connect with others.


So Will Google+ Help Your Business?

Yes, Google+ is a great way to help your business as long as you know who you are marketing to. The male demographic is heavily represented, so tech companies or any other company that would market to men would be very interested in using this platform. Remember to build up your circles and provide relevant content to keep your connections happy.