Want more clients? Forget cold calling and ... direct ... pieces. The secret is ... the art of self ... course, like ... else, there are tricks ... first
Want more clients? Forget cold calling and expensive direct marketing pieces. The secret is mastering the art of self introduction.
Of course, like everything else, there are tricks involved.
The first one requires that you consider yourself a "product" and introduce yourself with a catchy slogan.
At speaking engagements, San Francisco based Literary Agent Jillian Manus often mentions the importance of slogans.
In one session, she told her audience that she longed to have a catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus."
Then one day she decided to use her first name, Jillian.
The result? "Make a million with Jillian."
Dan Poynter, a publishing consult, uses his own name to promote his newsletter, Publishing Poynters.
Think about what you can do to introduce yourself in Technicolor, instead of black and white.
Introduce yourself to your prospect like the fun, colorful trailer of a hot new movie.
Here are some ideas:
1. A rhyme with your first or last name. (e.g. "make a million with Jillian")
2. A moniker (a man writing a romance book might be the "red hot lover."
3. A funny take on what your company does
(e.g. "ghostbusters" for parapsychologists").
Good luck!
