How to be an SEO Analyst (Top Characteristics to Have)
Being an SEO analyst could be a boring job for some people. However, if you enjoy building meaningful relationships with other website owners, being an SEO analyst is a great job to have.
According to Zip Recruiter, SEO analyst has an average annual income of $55,000.
Working as a freelance SEO analyst is also a good idea because you set your own hours and rate. Working as a freelancer also opens other business opportunities with clients or partners that you wouldn't have if you worked with one company.
Just like any other job, being a great SEO analyst requires several traits and characteristics that a person must possess. Here are the list of personal traits that you need to excel in SEO:
Having a drive is important if you want to be a successful SEO analyst. Having a drive means you are willing to work harder than the next analyst, getting things done, and always aiming for excellence. A person with a drive to succeed sets goals and work hard every day to achieve their goals.
This is what separates regular people who go to their job just because they have a job and successful people who are excel at what they do. The first step to having a drive is being good at what you do.
Willingness to learn
Educate yourself regularly about SEO and how search engine works. Follow SEO and digital marketing influencers on social media and so on. Before you realize it, you'll be good at SEO.
SEO is a very competitive work. Don't get outlearned by the next analyst. We live in a very advanced world today and you can learn about anything on the Internet. Buy SEO books and lessons to keep up with the latest SEO techniques and tactics.
Similar to the first trait, passion is also important to have because passion gives you happiness. When times get hard, having a passion and love for what you do will keep you going. You are also more likely to keep learning about the topic because you never get bored of it.
Study also shows that a person who works with passion is more productive. This is easy to relate to because nobody can be productive doing things they don't like.
Being an SEO analyst requires you to communicate with a lot of people. In fact, your results really depend on how well you communicate with your managers, clients, linking partners, and so on. As an SEO analyst you must master the art of communication in many forms such as communicating facts, ideas, opinions, etc.
Being able to communicate well also makes you stand out and memorable in the minds of other people. Next time they need something your name comes up first.
When you are working as an SEO analyst, one of your jobs is to build backlinks, and being organized is very important because SEO deals with enormous amount of data, contact info, website URLs, keywords, and so on.
Being able to keep track everything and follow up with your contacts when needed are going to help you tremendously in getting SEO results.
A great SEO analyst is very creative in their workplace. She must be able to think outside the box about which websites to get backlinks from without being penalized by search engines. The best backlinks are from websites that are relevant and haven't been spammed to death.
Since SEO is a very competitive industry, your creativity and innovative ideas will make you an indispensable employee in your workplace. If you are a freelance SEO analyst, your clients will thank you for being creative and innovative.
Working in a competitive industry such as SEO requires you to hold yourself accountable for delivering results. This means you must be responsible for your work and getting the job done. If you're working for a company, your manager will soon give you more complex jobs that he trusts you to do.
This is a good sign because it usually leads to promotions and higher salary. Take ownership of your tasks. Send the emails you're supposed to send, call the people you're supposed to call, and so on. Remember to show your passion when working. People would love to do business with you.
Being persistent will make you a more successful SEO analyst especially when work becomes boring. Most website owners are busy and receiving emails about SEO is probably the last thing they want to be doing. Therefore, your job as an SEO worker, aside from being creative, is to be persistent in following up and showing the benefits you can offer.
Never give up too soon when working.
So there you have it, the 8 most important traits and characteristics to have in order to be a successful SEO analyst. Working in SEO industry is deemed to be boring but for you who really likes the Internet, it could be a very fun job.
Additionally, SEO industry is an $80 billion industry in the United States alone. In other words, the industry is very healthy and growing. This is the best time to work as an SEO analyst anywhere in the world since you could be working from your home just by using your laptop.
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ABOUT THE AUTHOR
Amy Wallington is a freelance writer who lives in beautiful Oregon countryside. She is passionate about the Internet and Marketing topics. When not writing she enjoys reading a book for hours.