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How to Build Your List to Achieve the Best Results

Client after client that comes to work with me on marketing strategies worries about the quantity and quality of their list. I hear things such as, “I have a small list and I don’t think I have enou...

Client after client that comes to work with me on marketing strategies worries about the quantity and quality of their list. I hear things such as, “I have a small list and I don’t think I have enough people on it to really achieve the results I’m looking for.” I also get questions like, “Is it worth it to spend money on buying a lead list?”

No matter what type of business you’re in, you are almost always better off by focusing your efforts on gathering quality leads than you are on buying leads or worrying about the quantity of subscribers you have on your mailing list. After all, when someone opts in to your list it indicates these are people who want to hear from you. This also means they’re interested in what you’re selling.

Focus on Building a Quality List

Building a quality mailing list does take time. The time investment you have to make to build up your mailing list though is worth it because it is the type of list that will provide the most benefits with the least amount of risk.

3 steps to attract more qualified email subscribers

1. Announce your subscription offer everywhere. This includes the Home Page of your website and on your landing pages, but it also means you should add it to your email messages, on the transactional pages of your online shopping cart, in order confirmations, on invoices, etc. When you meet people on the airplane or at networking events where you exchange business cards with a potential client, tell them about your e-newsletter or online promotions and ask their permission to add them to your mailing list.

2. Promote it on your social media networks. You can proactively find new potential subscribers by promoting your e-newsletter on your social media networks such as your Facebook Fan Page, Twitter and LinkedIn profiles. This allows you to reach target market audiences that you may not otherwise have an opportunity to come into contact with. Again, if they are responding to your invitation to subscribe to your mailings then these are the people that you want to be communicating with in an effort to convert them into paying customers.

3. Reengage old customers. Using your mailing list of old or previous clients, you can also try to reengage these customers that haven’t acted on the emails or mailings that you’ve been sending them over the last six months to a year. Create a special emailing or mailing that is targeted specifically to this group that tries to get them to re-opt in to your subscriber list. There are a couple of different ways you can reengage old customers. You can send them a special offer that is only for previous customers. You can send a message that states you are updating your database and ask them to take a moment to review and make sure their contact information is current. Surveys are another great way to garner attention and get a response from old customers. Anyone that doesn’t respond should be deleted or separated from the rest of your mailing list.

Rather than focus your list building efforts elsewhere, take these three steps to build a quality list. It’s always about quality over quantity because you will have a better conversion rate when you are communicating with subscribers that are actually interested in what you have to offer—each and every time.

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About the Author

Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more informationScience Articles, visit

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