Video marketing is an excellent tool for building links to your site. If you write articles but are new to video marketing there is a new tool to help you bridge this divide.
Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time.
There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.
This doesn't mean that putting up a 10-min video tutorial on your site will automatically get you to double-up your conversion rate of new registrants or that you will instantly sell more of your products.
There is more to effective video communication than just slamming some video content up on your web pages.
Video is a complex, highly multidisciplinary art, and extracting the best out of it is not as simple and clear-cut as writing a news story or a blog post.
But why is video the best way to go? Because, today, the average attention span of a web user today is measured in minutes or even seconds.
Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what she was actually looking for.
There is another side to video marketing, as well as using it on your site to show case your products or services. You can also use video marketing to drive traffic to your squeeze page or website.
This technique of driving traffic can get you listed on the first page of google in under 1 hour if done correctly. Sounds good yes....
But where do you start when it comes to video marketing, yes I am sure you could go and buy yourself a training course for a few hundred or even thousand dollars. This is not really cost effective for the average newbie entering into the world of internet marketing.
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