When it Comes to Attracting New Custom, Presentation is Key!
A striking chalkboard display really can help you bring in more customers - follow this how-to guide and you won't go wrong.
A chalkboard displayed outside your premises is a great way of attracting passing custom. Poor presentation, bad spelling, and scruffy chalk marks on a board will give the impression of a lack of care. And this reflects on your business too!
How To Make A Chalkboard That Fails:
Writing a chalkboard without planning the layout could potentially mean that your words don’t all fit on the board – meaning you have to rub everything out and start again!
Too much information will make the chalkboard look crowded, and is likely to put people off reading it at all.
Not cleaning your chalkboard thoroughly before starting a new display will leave it looking smudged and untidy.
Poor spelling and grammar really give an impression of a lack of care. Anyone reading a misspelt sign is more likely to concentrate on the bad spelling than the information.
Drawings on chalkboards that do not have any link with the message only serve to confuse. This mistake is more common than you might think!
A chalkboard with a message that is out-of-date or remains unchanged for a long time suggests a ‘can’t be bothered’ attitude. Eventually people will ignore the sign altogether, even when you do get round to changing it.
A chalkboard display that is all words and no pictures looks dull and uninteresting. People may glance at it but not take the time to actually read it.
How to Make A Chalkboard That Sells:
Spend time planning and designing your board.
Use graph paper to plan the layout to make sure your message fits on the board!
Make sure you have all the equipment you need before beginning: pastel pencil for drawing your layout, good quality chalks or chalkboard pens, the design you are working from, and any stencils you have planned to use.
Keep your message short and to the point. Display key details, but don’t overcrowd your board with too much information.
Make sure your chalkboard is completely clean before you start!
After cleaning your chalkboard, wipe over with cola or stout to remove any lingering stains and give the board a good black finish.
Use chalkboard stencils to create a professional-looking display.
Make sure you have used correct spellings and grammar.
Change your message regularly to generate interest and to make sure your board is read regularly.
Always make sure the information on display is up-to-date and correct.
Use pictures and bold colours to make certain your chalkboard grabs the attention of potential customers.
