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How to Create a Powerful Online Presence Report (Free Template)

The visibility of your business online is directly related to your marketing efforts. Obtaining a report of your web presence enables you to set a baseline for improvement, as well as understanding how your marketing efforts are progressing. When you increase the visibility of your business, you can experience phenomenal growth. 

Gaining a potential customer’s trust and standing out from competition should be your main objectives. Your online presence can accomplish these goals by showing who you are, what you do, and what makes you better than your competitors.

Have you ever found yourself wondering why: 

  • Prospects Couldn’t find you on Google?
  • Do your competitors seem to show up for your Money keywords?
  • Your website doesn’t generate traffic and lead?
  • The only way to generate leads is to pay for expensive advertising?

This report can give you a way to beat the odds and improve your online presence. Once we conduct an audit of your online presence, you’ll have a better understanding of what you need to focus on. You will have a clear list of top priority items in your marketing campaigns.

An online presence report will give you more insight into your current online marketing efforts. The report will cover: 

  • Online Reviews
  • Domain Analysis
  • Technical Website Review
  • Backlink Presence
  • Competitive Landscape
  • Social Media Presence
  • Local Presence

Let’s dive into each category to see how they affect your online presence, and how improving all aspects will generate more leads. 

Online Reputation Review

First, we start with your current reputation online by looking at the reviews on Google, Yelp and other relevant platforms. Managing your online reputation is more important than ever. People trust reviews and ratings from fellow consumers and are more likely to click your website when they see social proof. 

We can help you manage your online reputation, whether there are any negative reviews you need to deal with, or if you have no customer feedback at all. Once we know what is being said about your company online, we can create a plan to increase positive reviews, respond appropriately to any negative ones, and promote a quality brand reputation. 

Source

Comprehensive Website Review

Your website is the main source of information for potential customers. To increase your online presence, we perform a comprehensive review of your website to make sure prospects are able to find the information they require.

Domain Analysis

A domain analysis tells us what we need to know about the domain itself. 

Domain age:

Why we check domain age?: 

  • Is the domain penalized or have any spam score?
  • Check have this domain has a good backlink profile.
  • We can get the idea of how well this domain can perform on the search engines.
  Domain authority:

Domain authority is a search engine ranking score that predicts how well a website will rank on a search engine result page or SERP. Domain Authority is scored out of 100. The higher the score, the higher the ability to rank. The score is calculated by a number of factors including the total number of links and root domains. Compare your domain authority to sites you are competing with and strive to make yours higher. 

You can measure Domain Authority using Link Explorer, MozBar (Moz’s free SEO toolbar), or in the SERP Analysis section of Keyword Explorer.

 

Secure Server HTTPS

HTTPS stands for hypertext transfer protocol secure. This protocol provides data confidentiality between the user’s computer and the site. Users have come to expect a secure online experience and having HTTPS can help establish trust. HTTPS has three levels of protection: encryption, data integrity, and authentication.

Technical Website Review

Next, we look at the technical aspects of your website that can affect your ranking on SERPs.

Meta Info

Google looks at the metadata on a site to index it. We check to see that your metatags, including all HTML headings (H1-H6), are optimized and SEO friendly. Using keywords in our titles will improve your business relevancy for those terms. We also see that your content is unique and stands out from the competition. 

Content Analysis

Content is king, and we check to see how you are utilizing this important marketing tool. Everything from the copy on your homepage to whether you have a blog will play a key role in your online presence. 

Your homepage should address a problem that your audience faces in their lives. Your website should offer a solution and an understanding that you know what your audience is going through. 

Another factor to consider is maintaining a blog on your site. Hubspot reported that B2B marketers who use blogs receive 67 percent more leads than those who do not. We check out your blog to see that your content utilizes keywords in your industry, and is answering the questions users are asking online.

Image Analysis

Poor-quality images can slow down a website. We make sure we are present, allowing Google to properly index the image. All images should be high-quality. 

 

Mobile-Friendly

Making your site mobile-friendly is more pertinent than ever. Since 2017 Google has said that its spiders check the mobile version of a site before its desktop version, meaning you will have a higher chance of ranking if your mobile page is up to speed.

    Page Speed

Page speed is important to customers. Even a loading time of three seconds can see your visitor numbers drop and bounce rate soar. 

 

Canonical/Pagination

Pagination is used to help users and search engines understand and navigate your website. 

In general, use pagination only in cases where piling all of your content on one page would lead to poor user experience. For example, if you have an e-commerce site or resource site. To reduce the amount of pagination, you will want to add as many items as possible to a single page without slowing down the site.  

Backlink Presence

Backlinks have a significant impact on a website’s ranking on SERPs. These are off-page SEO factors that can aid in increasing online presence.

These factors include:

  • Domain authority
  • Inbound links
  • Root domains
  • High priority keywords

Here are some tools to help you with backlinks: 

  • Ahrefs – they cover backlink checking, competitor analysis, keyword research and more.
  • SimilarWeb – they cover website traffic and other key metrics such as keyword ranking and traffic source for any site. 
 

 

Referring Domains

The referring domain is the site where people come from when visiting your site. The difference between the referring domain and a backlink is when another site provides a direct link to your site.

Anchor Tags

An anchor tag is used in the same way as an internal link, except it brings readers to a different section of the page. The benefit of using an anchor tag is that your visitors do not have to scroll through tons of information to find the answers they need. Therefore, an anchor tag can improve user experience.  

 

While anchor tags are not as popular as internal or external linking, it is a great way to add easier navigation to your site.

  Top-Level Domains

Top-level domain refers to the part that immediately follows the dot symbol on a website. Examples include .com, .edu, .ca, etc. 

While choosing between the TLDs is not very important for SEO, it does help customers identify the purpose of your business.

Competitive landscape

Knowing who your competitors are and the strategies they employ to establish their online presence can help you attract more customers. You will need to know if your presence is stronger or weaker than theirs, as well as if their social media profiles are branded consistently and if their messaging is more appealing to your target audience. 

We can see which keywords your competitors are ranking on and how we can replicate their traffic for your business. We can also help you bid on branded search terms for your biggest competitors. Each time someone searches for their business, yours will show up to entice those who have yet to make up their minds.

Social Media Presence Review

Social media, of course, plays a huge role in online presence. These sites often have the audience you are looking for, the hard part is finding them among the masses. You can an analysis of your current profiles, or even help you set them up for the first time, to see if they are optimized for discovery. 

Is Your Social Profile Optimized? – Facebook/Twitter/Instagram/Pinterest/LinkedIn

Creating a consistent message across all platforms is key to establishing your brand. We look to make sure all contact information is accurate and that tone and images are cohesive. 

Analyze Your Performance – Engagement/Posting Rate/Clicks/Shares

Take a look at how your content is currently engaging your audience. Once we establish the base point, we can provide strategies to improve the engagement rate. High engagement rates tell social media platforms that your content is valuable to a large audience, and in turn, they will push the content to more prospects.   

Review Publishing Schedule

Part of a strong online presence includes having a consistent presence. After determining the results you achieve with your current schedule, we look for ways to increase the upload frequency. Our priority is always quality, but you want to make sure that you are posting at least 5-7 times a week to establish an audience. 

Audience Analysis

Is your target audience on the platforms where you are devoting your time and resources? We can help make sure that your budget is spent on attracting valuable users, rather than a broad but potentially disinterested audience. 

Local Presence Report

If you do not currently have a Google My Business listing we can help get you set up. You want an optimized listing with an accurate and descriptive category for your area. Also, ensure that you only have one listing that Google knows is yours. This way you will avoid spreading confusion in customers.  

Local Online Presence Consistent NAP Info

Once prospects have found your site, is it easy for them to contact you? 

A local citation is any mention of a local business’s name, address, and phone number or NAP. Citations can be found on local business directories, other websites, and apps and on social media. These citations can help users discover local business and have an impact on local search engine rankings. 

New Citation Creation

We gather a list of your existing citations and then prepare a list of new citation opportunities. We start with business listing sites with high-quality scores and work our way down. We can make sure your business is not only listed on large directories but also on local directories. 

The Value of an Online Presence Report

The visibility of your business online is directly related to your marketing efforts. Obtaining a report of your web presence enables you to set a baseline for improvement, as well as understanding how your marketing efforts are progressing. When you increase the visibility of your business, you can experience phenomenal growth. 

Gaining a potential customer’s trust and standing out from competition should be your main objectives. Your online presence can accomplish these goals by showing who you are, what you doFree Web Content, and what makes you better than your competitors.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Markovate is an end-to-end digital marketing agency based out of Toronto. We work with startups, small, and medium-sized businesses as an extended marketing team to help them grow their online presence. Markovate specializes in digital strategy, lead generationpaid search advertisingsocial mediamobile app marketing, and reputation management.



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