How to Get Sophisticated for Successful Email Marketing

In the earlier times, marketing is the most challenging work in any business. People use to travel to different places and meet different people living around there to market their business. They use to make their business card to pass on to people, and some of them used other ways of passing flyers to the homes around the city or town. But in today’s world, the internet facility has changed the lives of the people; now the businessmen use to market their business online for better sales and advertisement. The term email marketing has changed the whole scenario of the world. Here, in this article, I will discuss some tips for getting sophisticated for successful email marketing.

Measure Everything

When it comes to email marketing, you have to measure everything. With the help of an advanced email marketing model you can measure the possible financial impact of several improvements in the below-mentioned areas;

• Size of your email list
• Number of active subscribers
• Number of inactive subscribers
• Conversion rates
• Open rates
• Click-through rates
• Earnings
• ROI (Return on investment)

Develop an extensive email list

It’s a fact that, if you succeed in making a solid email list, then your blogging business will go a long way. Certainly, the best way to spread your content, attract quality traffic and generate more leads to your site or blog is via email marketing strategy. In addition to sending timely newsletters, you can also develop quality email content to reap more benefits.

You can build a larger email list by;

• Offering a freebie to draw new readers
• Add a “Join our Newsletter” box to your blog
• Use mass email tools, such as Send Blaster, Mailchimp, or SandGrid.

Increase Open Rate

Now the next step is to push subscribers to click on your email. Here are some of the primary drivers of open rates;

From and address lines – If you want to build a long-term relationship with your subscriber, you have to provide them valuable and relevant content on a regular basis. In this way, they’ll prefer to open up and read your email.

Subject line – Try to keep the subject line attractive as it gives the subscriber an excellent first impression. It should be catchy, which makes them think they’ll miss out something if they don’t read your email. 

Preview pane – It is situated in the top inch of your email which gives the reader an idea of what your content is all about. You can also call it ‘marketing plan description.' You can increase the open rates by creating an attractive yet effective description of your promotion. You can also add photos or images and use ‘Alt’ to illustrate them.

Optimization Of Click-through Rates

Now comes the optimization of your click-through rates where you have to push the recipient to click through to your promotion. Even though there are a lot of factors that can impact click-through rates, I’ll mention some of them;

• Try to keep the content personal and relevant
• Give some incentive with the offer
• Try to communicate clearly instead of being persuasive
• Don’t copy too much
• Tell the reader why you’re better than your competitors

Avoid using reverse text when it comes to the design